World Exhibition Stand Awards The Winners Supplement | Page 17

Best Stand 100-200sqm GOLD WRG (a division of The Creative Engagement Group) Agency: WRG Client: Roche Exhibition: ERS WRG was asked to bring to life a new brand campaign that would dramatise the freedom Roche’s product gives to patients with idiopathic pulmonary fibrosis (IPF), a degenerative lung disease. WRG created the ‘Home of Independence’ – an ‘exploded’ house that represented the real homes of those receiving the benefits of the treatment and functioned like an interactive gallery. SILVER Expo Partner Agency: Expo Partner Client: Nissens Exhibition: Automechanika 2016 Expo Partner created a dynamic 165sqm stand with interesting angles and views from wherever you meet the stand. Using digital, the design invited and created interaction between visitors and staff. The stand featured storage, a technician room and separate closed meeting rooms. The hub banner around the stand area was superimposed to make the area stand out. World Exhibition Stand Awards 17