World Exhibition Stand Awards The Winners Supplement | Page 10

Best Storytelling
GOLD
Action
Impact
Agency: Action Impact
Client: ALDAR Properties PJSC
Exhibition: Cityscape
Abu Dhabi 2018
10
Aldar’s stand at Cityscape Abu
Dhabi – a property development
and investment event in the Emirate,
was one of its most ambitious yet. It
showcased the ‘Al Ghadeer’ mixed-use
development by storytelling via sound.
Action Impact produced a sectioned
scale model with each section on
a bespoke piston that allowed the
height and speed of movement to be
choreographed to music.
World Exhibition Stand Awards