WOMANITION MAGAZINE Womanition2017_Magazine_ForWEB (old) | Page 8

“Customers buy confidence…so experience and knowledge are critical to business leadership. I remember a time, five years ago, when I was being grilled by the World Bank. They wanted to know if I could do all I had proposed, by myself. They needed to have that confidence in me. To succeed, you must have that confidence in YOU! You must know you’ve got what it takes.” My vision is to make a difference in the world by bringing women an exceptional product that not only nurtures their skin and enhances their magnificence, but also unites all women to work together towards a common success. I actively seek to connect with other female entrepreneurs and learn from their challenges and successes. It’s through sharing like this that we grow as people.” Ellie Bianca is the embodiment of Evelyne’s life’s work as a chemist and an environmental scientist. Nyairo was consulting in Chad when she chanced upon the secret to the village women’s ageless skin – the locally made Shea butter. She seized upon the opportunity to make a difference in the lives of these village women by sourcing their products, thereby assuring them ongoing financial support. Ellie Bianca is a social enterprise, profit-sharing with the women in Africa, as well as sponsoring African children. “I believe, like my dad, that education is a strong defense against ignorance and oppression. We can change the world through the gift of knowledge.” “I grew up knowing my ‘why’, my chosen purpose. I wanted to be a good scientist; to solve the world’s greatest problems; to travel and experience different cultures. I didn’t plan on being a single mom, but it’s the best thing that ever happened to me. When I saw my daughter for the first time, she became my greatest ‘why’. I knew instantly I would do anything to make her world a better place. Now I had to find the ‘how’.” Evelyne’s beloved daughter is both the namesake and the inspiration behind the innovative enterprise, Ellie Bianca, a global, socially conscious venture celebrating pure, effortless, female beauty, self-worth and empowerment. “I wanted the company to be a positive example for my girl, encouraging pride in her African origins and teaching her that achieving your ambitions is your own responsibility. ‘Kind to your skin, kind to the earth, kind to women’, I created Ellie Bianca to spread the message that beauty is so much more than an aesthetic. Professionally, Evelyne also mentors aspiring entrepreneurs, eager to reach the higher echelons of big business themselves. She cites a pervasive lack of confidence as the reason that less than 1% of female-owned businesses generate a million- dollar revenue. It’s a statistic that this dynamic visionary is passionate about improving in her dedication to leave a positive legacy for all women but, especially, her daughter. “I want to set an example for her. Young girls need to know that we can build million-dollar corporations too.” “Very few women possess the powerful level of confidence essential in these super competitive environments. We tend to overthink things, wanting everything to be perfect. I say, ‘Just do it!’ Women need to believe more strongly in themselves. I believe in myself! I have never doubted that Ellie Bianca would be a billion-dollar company. That’s my goal – for myself, and for all the women I want to empower to succeed. Open your mind, open your whole self to receive. Let’s stop limiting ourselves!” The iconic “Ellie Bianca Woman” is who we all want to be. Undaunted by failure, she rises above her fears, bravely following her dreams. Committed to her cause, confident she deserves the best, she shines with elegance and ease. Living a life beyond limitations, she’s an inspiration to all.