WOMANITION MAGAZINE Womanition2017_Magazine_ForWEB (old) | Page 57

Jennifer Steckly and Ida Colby Innovation “Out-of-the-box” thinking has become the norm for the day-to-day operations of the Colby•Steckly team. There is a consistent focus on finding solutions to any frustrations about work process and systems. Flexibility and adaptability help pave the way. Successes, whether personal or work-related are shared and celebrated. Growth The partners know firsthand about the growth that happens because of new knowledge, so the learning never stops at Colby•Steckly. Mentoring takes place every day as new ideas and information are presented at work. Outside of work, team members are encouraged and financially supported to continue their education. One team member is pursuing an accounting and administration degree, while the other is working through the CPA program. REFLECTIONS As they reflect on their continued growth, both Ida and Jennifer acknowledge the differences and challenges in being female leaders. Traditional business decisions are often based solely on the logic of ambition, growth and profit. Women, with their natural instincts for empathy and nurturing, embrace a larger view. “While we value what we bring to relationship-building with both staff and clients, sometimes it interferes with making those really tough decisions in a timely fashion.” When asked what it’s like to be in a business partnership, Jennifer and Ida point to their differences in personality. “I’m more the extrovert with lots of passion,” says Jennifer, “where Ida is quiet and very thoughtful, so we each tend to approach a particular situation from our unique perspectives.” Because they have learned about, celebrated, and incorporated each other’s differences, a strong bond has formed that has been excellent for business. They have learned to set defined boundaries and establish firm policies. Through joint decision-making, they’ve also been able to create an inviting culture where everyone is engaged and thrilled to be at work. In retrospect, neither Ida nor Jennifer has any regrets about leaving larger firms to start their own business. It was Jennifer’s passion to either be a partner in a large firm by age 30 or have her own firm. One naysayer who told her that was impossible fueled her desire even further. 55 “We looked carefully at the risk vs. reward. There’s a limited ability to affect change in an established business. When you have no power to change what isn’t working, it’s very frustrating. By starting fresh in the direction that mattered to us, we have been able to achieve our goals and reward staff for taking the initiative to help us grow.” What advice does Colby•Steckly have for budding accountants? There’s a perception in the industry that you have to excel at everything, all at once. In reality, it takes time to reach your goals. As you build your career, find opportunities for a sense of accomplishment; keep adding to your knowledge base, and work on building solid, fruitful relationships. Learning how to network is one key to building those relationships. “I was fortunate to have had networking opportunities at a young age,” says Jennifer. “I became known as a good referrer and a good speaker. The networking we do continues to pay big dividends in our business.” A successful accountant in this market needs exposure to not only numbers, but entrepreneurship. Knowing what the numbers mean for business growth is crucial. At some point you will be faced with the choices of becoming a partner in an established firm, starting your own business, or joining a business in the accounting department. The more you understand about your own abilities and preferences, the easier it will be to find your niche and thrive. Of course if you’re not an accountant but a business owner in need of a great accounting firm, Colby•Steckly will be delighted to assess your needs and welcome you aboard!