WOMANITION MAGAZINE Womanition2017_Magazine_ForWEB (old) | Page 47

President , CEO , Acupuncturist

Geha Gonthier

The New Frontier

Who is the business woman of the future ? How does she communicate with her audience ? How does she make a difference ?
The world is moving faster and faster . Technology has changed the way we communicate and relate to one another . We can like it or not , but even if we have implemented a ‘ no electronics ’ time from 9 pm until 7 am , or whatever our device out-time happens to be , technology is on our side , in our pocket , on our wrist all the way with each step we take …. literally .
Just a couple of generations ago , my grandmother would not have been able to imagine our current reality of convenience as she pushed me in my secondhand stroller to the weekly city market . The journey took nearly 2 hours each way . I remember relishing the time , looking at trees and birds and buildings , and loving the liveliness of the market ; watching my grandma carefully select each piece of vegetable and occasional fruit for her family . No Apple watch counting her steps , no fit-bit evaluating the strain on her arms and shoulders , as she maneuvered stroller with child and diligently selected groceries for five people .
Fast-forward to now . Technology has invaded – or enriched , depending on your point of view – every corner of our lives . In direct proportion however , we have also begun to move deeper in search of ourselves . Practices like meditation , yoga and mindfulness – tools of our inner technology – are gaining ground and are becoming an accepted , even expected aspect in our daily lives .
Navigating between the demands of keeping up with the latest technology in order to effectively communicate with your market , while exploring who we truly are as individuals , has become the new frontier we face .
It ’ s an exciting frontier that opens many possibilities for all of us …. especially women . The inherent wiring of the female brain presents with more active connections between right and left hemisphere , meaning that in a woman ’ s brain the linear-analytical and emotional-creative aspects are more readily communicating with one another . Even considering cultural and social differences , women tend to make more emotional decisions , and are better at multi-tasking .
Understanding this , I ponder the key elements of successful and meaningful business . How do I have to show up to share my gift of healing and my passion for wellness on all levels – physically , mentally , emotionally , and spiritually – and ensure my message of heart-centered living is heard and seen ?
It seems like a big task , and at the same time the only worthy quest .
President , CEO , Acupuncturist GEHA GONTHIER , R . AC , ERY-T , B . A .
Wellness on Whyte Phone 780-977-5683 www . wellnessonwhyte . com # 303 , 8135 102 St , Edmonton Facebook : Wellness on Whyte Twitter . Instagram : @ wellnessonwhyte
Christina Louise Photography
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