WOMANITION MAGAZINE Womanition2017_Magazine_ForWEB (old) | Page 22

The Marketing Mentress Christine Till Why Do I Need a Blog? Are you wondering what a blog does to promote you and your business? Have you been reading some posts on the internet saying things like, “My blog never sold anything?” Here is the low-down on blogging! Your blog is the engine that runs your entire marketing program! Think of a marketing wheel with the centre being the axel. Then all the spokes in the wagon wheel are the other elements in your marketing, like your newsletter and database, Twitter, LinkedIn, Facebook, Instagram, Pinterest, and your website (It is a bonus if your blog is on your website.). You get the picture? Shortly after I started my business, coaching people to help them create a killer profile up close and personal, the first time out on LinkedIn, I met Jonathan Christian on Twitter. I invited him to be my guest on my Marketing Mentress Show. He graciously accepted and this relationship has grown ever since. Jonathan invited me to take part in his workshops teaching people about LinkedIn and I in turn learned about other marketing tools, like Twitter and Facebook. It was Jonathan who helped me develop my Marketing Mentress brand. It was Jonathan who demonstrated the importance of having a blog at the centre of my marketing wheel. Up to that time, I had not been blogging. Without blogging, I was constantly struggling with what to post next on my social media. So I began writing a blog once a month. Well, I soon realized that once a month was The Marketing Mentress CHRISTINE TILL hy The Marketing Mentress [email protected] Phone 780-904-9557 www.marketingmentress.com https://www.linkedin.com/in/ marketingmentress/ https://www.facebook.com/ TheMarketingMentress/ 20