WNiF Magazine - Winter 2017 Edition | Page 14

There’s a lot of talk about the industry not doing well but the truth is, the industry is still well and truly thriving. As we fast approach 2020, in order to achieve continued success, health and fitness businesses will need to understand and embrace new and highly innovative Authority Marketing and inspirational- based selling processes. Sales and Marketing 2020 is specifically designed to future-proof your business, providing you with the skills and techniques to overcome your biggest obstacles, and leave your competition scratching their heads and wondering where you went. No matter how big or small your operation, and irrespective of how established or new your business is, this program will identify and provide solutions to the challenges that most commonly prevent businesses just like yours, from achieving and sustaining success over the long term. Who Is Behind Sales and Marketing 2020? Steve Jensen and Steve Brossman are two of the fitness industry’s most iconic and highly respected innovators, and they’ve teamed up to provide a program that will assist savvy health and fitness businesses to dominate the next decade, irrespective of the latest fad, app or social media platform that’s trending at the time. 14 STEVE JENSEN (aka “Dr J”) is the founder and CEO of Impact Training Corporation, specialising in teaching people cutting-edge sales, communications, leadership and public speaking skills. Steve has been involved in the fitness industry and corporate businesses for over three decades and is regarded as a world leader in sales and communication training, mentoring and implementation strategies. He is also the founder the National Sales Academy and My Mentor Coach, which has helped boost the profits of thousands of people, fitness businesses and corporate companies in Australia and around the world. STEVE BROSSMAN opened his own health club in 1983 and has since developed a range of innovative programs that he’s successfully implemented across the globe. His Shed’n Shape program was licensed in two countries and his Gym Jam kids’ club program was licensed into five countries and was later turned into a TV show on Channel 9. Over the years, Dr J has received many prestigious awards across four different countries, including titles such as Best Presenter in Sales, Sales Management and Communication, Presenter of the Year, and induction into the Fitness Australia Honour Roll and Hall of Fame. Steve has presented to over 20,000 health and fitness professionals in 15 countries, is a former recipient of the Australian Fitness Leader of the Year award, and was the first non-American to be named the IDEA International Fitness Instructor of the Year. He is also a best selling author on Amazon, for his Book Stand Up, Stand Out or Stand Aside. He has built multi-national six and seven-figure businesses and now consults and coaches clients on how become market leaders using his proven Authority Marketing strategies. Steve has taken those years of experience and created Inspirational Selling. It’s a program NOT based on trying to sell but uses cutting edge techniques inspiring people to take action and actually enjoying the whole sales process. Most recently, Steve Brossman created the game-changing Authority Sales Boost Blueprint, which is revolutionising how coaches, consultants and professionals position, package and sell themselves. Authority Marketing involves creating unique Authority Positioning, WHAT’S NEW IN FITNESS - WINTER 2017