tures
WLM | adventure
By Kati Hime
Images courtesy 307 Adventures
W
ith a state as rich in natural wonder as
Wyoming, it’s little wonder that one of the
best ways to explore its beauty is off-roading.
Casper-based 307 Adventures is the perfect partner to
create an epic off-road adventure in Wyoming!
307 Adventures’ President Will Morgan and Vice-
President Erin Helms have a long history in off-roading.
Will is a Wyoming native; Erin grew up exploring the
famed Rubicon Trail in Northern California. Both
worked with Jeep Jamboree USA, the world’s largest
off-road adventure company, and have spent the last
two decades living in and around the off-road world and
community. Erin and Will have traveled the US helping
to develop trail systems while working to develop and
manage off-road events in many states. Will worked for
several years finding trail systems and creating off-road
courses for Jeep pres s launches and lifestyle programs.
He even served as a special guest of Jeep in Dunhaung,
China, assisting in a program on the Silk Road.
Launching 307 Adventures in Wyoming was an
easy choice. Will and his family owned a business in
Gillette for many years, specializing in customizing
and personalizing vehicles as well as building Jeeps.
This gave Will unique insight into a market for
Wyoming. Due to the lack of good, off-road trail
systems for Jeeps, the family was taking many of their
outings out of state, into South Dakota, Colorado and
Moab, Utah. These surrounding states had very well
developed trail systems that cater to the full-size vehicle
market, especially off-road trails. There was also the
entertainment that tourists were searching for nearby,
while delivering on off-road thrills.
Realizing that Wyoming was rich in open space and
scenic beauty, wildlife sightings and a rich, colorful
history, Erin and Will set out to create a dynamic,
Wyoming-based off-road adventure company. They knew
that they wanted to focus on some of Wyoming’s lesser
sung wonders, and help tourists explore the Cowboy
State that may not be comfortable setting out alone.
www.wyolifestyle.com
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