The Leica SOFORT
Frame The Moment.
Designed to capture the spontaneous moments
in life and immediately share with friends
and family, the new Leica SOFORT combines
the world of Leica inspiration, creativity and
expertise with the fun and fascination of instant
film photography, for the very first time.
automatically adapts its settings, such as the exposure time and aperture,
to the mode selected by the user. In true Leica style, the camera takes
advantage of available light for as long as possible when shooting in auto
mode, without triggering the built-in flash – resulting in pictures with a
more natural and authentic look. Furthermore, the flash can be left on
automatic setting, or the photographer can choose to switch it on or off,
depending on the nature of the pictures they wish to take.
Small and sophisticated.
For easier ‘selfies’, the Leica SOFORT also features a rectangular mirror
on the front, to ensure the perfect self-portrait every time.
This versatile camera will be available from November 2016 in a choice
of three contemporary colours: orange, mint and classic white, and will
retail at £230.
Different from other instant cameras in many ways, the inimitable,
timeless style of the Leica SOFORT was created specially by the Leica
design team in Germany, uniting the retro-modern magic of instant
photography with the renowned quality and originality of the Leica
brand.
Thanks to its light weight and compact size, the Leica SOFORT is the
ideal travel companion to pack for special trips away, while its diminutive
design makes it the perfect photographic partner for framing those
impromptu, ‘behind-the-scenes’ moments at every event. From festivals
and gigs to Christmas parties, weddings, and more, the Leica SOFORT
captures mini-sized memories to be shared and treasured forever.
Covering a multitude of photographic situations, numerous modes
and options are available on the camera: Auto, Party & People, Sport
& Action and Macro, as well as creative programmes for multiple
and timed exposures. In addition, the Leica SOFORT offers a special
mode for self-portraits, as well as a self-timer with two different time
delay settings. For the best photographic results every time, the camera
74 wirrallife.com
In addition, with the Leica SOFORT, the focusing distance can be set
independently from the selected programme mode. Depending on the
standard or long distance setting, and the mode chosen, this allows even
more creative freedom when shooting with the camera.
Vibrant colour or classic black & white.
In addition to colour film, Leica also offers a monochrome film option
for those who feel more at home in the world of black and white
photography. All Leica SOFORT prints are framed with a border in
a warm shade of cream, reflecting the nostalgic character of instant
photography. Colour and monochrome films will both be available in
packs of 10 exposures, and colour film will also be offered in double
packs (20 pictures).
Leica SOFORT accessories.
A comprehensive range of accessories for both the camera, and the
photos it creates, will be available for the Leica SOFORT, including
three elegant neck straps in black and white, mint and orange.