Wirral Life April 2019 | Page 23

WIRRAL LIFE TALK TO LOCAL FAMILY BUSINESS CHARLES STEPHENS You’ve been in business for more than 100 years, how did it all start? Well my Grandfather, Charles George Rickard Stephens, who originally came from Plymouth where he had worked as a shipwright, moved to Wirral in the 1880s to work for Cammel Laird. In 1896, he set up as a funeral director at 44 Conway Street with stables in Raffles Road. We have no idea how this came about and what made him change his profession. He later became a town councillor for the Clifton Ward and that is where Clifton House came from, which is the name of our Head Office in Rock Ferry. What happened to Charles? Charles sadly passed away in 1928. His wife, my grandmother, had to carry on the business with the help of my father, Lewis Clifton Rickard Stephens, who at the age of 17 had to forego his place at university to join the family business. They were difficult times and the business struggled through the thirties and then when war broke out, Lewis, my father, went to fight in 1939 leaving my grandmother to run the business whilst he was away. On his return, he found the business had difficulties and with a small secured business loan, he continued trading and played the saxophone in a local dance band of an evening to supplement the staff ’s wages, whilst my mother answered the telephone through the night. Did you come straight into the family business Jeremy? No. When I left school, I started working for Shell UK as a trainee chemist with a view to becoming a chemical engineer but after a couple of years dad said he needed help. I said I would help for six months but would then return to my studies at Shell – this never happened, and I qualified as a funeral director in 1962 and also became a qualified embalmer soon after. I worked alongside my father at Conway Street until 1966 when Clifton House Funeral Home opened. Heswall and Bromborough branches were added in the nineties. In 1993 we acquired another long-established Neston firm, Henry Norman, and The Cross and Mellock Lane were added to our branches. Was your Father an inspiration to you? My father was a great teacher and he ensured that I learnt all aspects of the business, starting from washing the cars and being on call throughout the night, before he would allow me to do any of the administration work – his philosophy was such that nobody would be able to say that you don’t know what it’s like, because I did! Dad died in 2000, after 71 years in the profession, at the age of 89. He had conducted his last funeral just a few months earlier. Gemma, my daughter, joined the company in 1994 and gradually over recent years I have passed on the running of the business to her and she is the current Managing Director. Gemma, this is a true family business isn’t it – literally passed down through the family, how did you feel about that? I would have liked to join the business straight from school at 18 but following on from my grandfather’s philosophy, my dad insisted that I had to go to university so that I had a transferable skill to bring to the business and then gain some experience in the outside world. After university I spent seven years at Ernst & Young accountants before I joined in 1994. My dad had made the business more secure in the preceding years by re- investing everything he could back into the company and expanding into new areas – he had the foresight to realise that families preferred to deal with a company that they could trust in their local vicinity. However, some things had not been updated and my first task was to implement an accounting system because up until then, everything was hand written. I also had a passion for design, and I believed that funeral homes were sometimes daunting and dismal places, so gradually over the years I have updated all of our branches to make them bright and welcoming for our families. We have also opened branches in West Kirby and Claughton. What is the most difficult thing for you at the moment? One of the most difficult struggles is remaining independent. A lot of local funeral directors, whilst maintaining their original name, have been bought out by some of the national companies. We strive to remain independent, despite being approached on numerous occasions, and are currently the largest independent in Wirral. This gives us the flexibility to help our families through the bereavement process with decisions that can be made on a case by case basis. We value the business as a family business, and it has always been managed that way and I personally feel that all of the staff are like our family because we have all worked together for so long. The local community and family is very important to you isn’t it? Yes! We are currently looking at different ways we can work together. We are reaching out to various projects to either promote them on our social media platforms or offer staff to assist in providing resources. We also sponsor a nurse at Wirral Hospice St John’s because we know that these charities help families in desperate need, and this is a way that we can help in some small way. So where do you go from here then? I have twin sons, Tom and Patrick, who are currently in their final year at university and will one day move into the family business as the previous generations have. I hope they will find the same satisfaction, honour and respect that I have felt working alongside my dad, who has truly sacrificed so much to build the business to what it is today. wirrallife.com 23