Winter Spring 2018 Edition NACCE_WinterSpring_2018_NonMember | Page 11
What Are You Reading?
$18.95
SELF-HELP /
JEANN E YOCUM
and ghostwriter has been self-employed
as a
Proven Strateg since 1989. She is the coauth public relations consul
tant
ies and Ban the
or
Speed Bumps
Humorous Bazook of New Product Launch
along the Innova
: 10
a and Other Roadbl
tion Highway.
ocks and
800-462-6420
www.rowman.com
— Jim Correll, director, FAB Lab ICC, Independence Community
College, Independence, Kansas
If you’re consid
ering self-em
ployment, or
employed, The
you’re alread
Self-Employm
y self-
ent Survival
Succeed as Your
Guide: Proven
Own Boss alerts
Strategies to
provides prove
you to the challe
n strategies
nges involved
for
succeeding
and
in self-employm surmounting these obstac
les and
ent. You’ll also
put in place
before taking
learn what you
the leap to being
need to
ensure your
success.
your own boss
to help
“Invent to Learn: Making, Tinkering and Engineering in the
Classroom” Sylvia Libow Martinez and Gary S. Stager
(Constructing Modern Knowledge Press).
“There were educators who recognized the power of experiential learning
through making and tinkering fifty years ago as personal computers
became more readily available. Now, if we want youth, including college
students, to excel in the STEM subjects, it’s time to incorporate tinkering
and making across the entire curriculum.”
the
“The Self-Employment Survival Guide:
SELF-
Proven Strategies
EMPLOYM
EN
to Succeed as Your Own Boss”
SURVIVAL T
Jeanne Yocum (Rowman & Littlefield).
GUIDE
“If you or your students are considering self-
Proven Strateg
Succeed as You ies to
r Own Boss
employment, or you’re already self-employed,
this book alerts you to the challenges involved
and provides proven strategies for surmounting
these obstacles and succeeding in self-
JE AN NE YO
CU M
employment. You’ll also learn what needs to
be in place before taking the leap to being
self-employed.”
Editorial reviews are from NACCE President and CEO Rebecca Corbin
and NACCE members Tim Mittan and Diane Sabato. Publication date is
April 8, and NACCE members are eligible for a 30 percent discount.
To order and receive the discounted rate, NACCE members should
visit: https://rowman.com/ISBN/9781538108727/The-Self-Employment-
Survival-Guide-Proven-Strategies-to-Succeed-as-Your-Own-Boss.
Enter NACCE in the Promotion Code box on the checkout page for
your discount.
— Brett Winkelhake, D.M. MBA, instructor, College of Southern Nevada
“Entrepreneurship and Starting a Business”
Nickels, McHugh and McHugh (McGraw Hill)
“This books highlights the history of companies that illustrate the power
of entrepreneurship – Avon and Amazon to name just two. Their roots
began entrepreneurially and morphed into mega business enterprises.
I supplement this content in the classroom by encouraging students
to perform independent research. Setting certain parameters through
research activities allows each student to understand entrepreneurship
outside of just learning theory by learning and applying real world
scenarios.”
PERSONAL SUCCES
S
“The Self-Employme
nt Survival Guide:
Own Boss is a
Proven Strateg
needed and vibrant
ies to Succee
survive but also
thrive in the gig new resource for anyone who d as Your
economy.”
wants to not only
—Rebecca A.
National Associa
Corbin, EdD,
tion for Commu
nity College Entrepr president and CEO,
“Jeanne Yocum
eneurship (NACCE
helps to address
)
have and some
many issues that
they may not
a beginning
have thought
personal exampl
of yet. Her words entrepreneur might
es, help paint
of wisdom, along
a vivid picture
of success for
with
—Tim Mittan,
any entrepreneur.”
entrepreneur,
advocate and
busines
and author of
The Pocket Busine s coach,
“In The Self-Em
ss Coach
ployment Surviva
aging yourself,
l Guide, Yocum
to managing
your clients, your offers advice ranging from
book serves as
man-
workloa
a resource that
self-employed
will greatly enhanc d, and your finances. This
professional.”
e the chances
of success for
—Jeff Cornwa
the
ll, professor and
Jack C. Massey
Chair of Entrepr
eneurship,
“The Self-Employme
Belmont Univers
ity
nt
Survival Guide
earth practica
l advice and wonder is jam-packed with tips,
shortcuts, down-to
your new venture
ful stories that
. It should be
will inspire you
-
on everyone’s
‘must-read’ startup as you undertake
—Diane Sabato
book list.”
, professor, busines
s administration
Springfield Technic
,
al Community
College
Cover design
by Amanda
Cover photo
Wilson
© iStock.com/karand
aev
Distributed
by
NATIONAL
BOOK NETWO
800-462-6420
RK
Foreword by
FOUN DER
Rieva
OF SMAL LBIZD Leso nsky
AILY.C OM
Note: The author is the former editor of Community College
Entrepreneurship.
— Carol Savage, editor, Community College Entrepreneurship, NACCE
We welcome you to share what you’re reading in future issues
of the journal. Please send the title, publisher and a brief
description of what you’re reading to [email protected]
National Association For Community College Entrepreneurship • nacce.com
11