Winter 2019 Winter 2019 FORUM FINAL version 1:2 | Page 4

PR Advanced: Find Your Voice
PRSSA 2019 Regional Conferences
Every year, students show their event planning and promotion skills by hosting Regional Conferences.
Chapters compete for the ability to host these conferences, which are endorsed by PRSSA National.
There will be nine conferences across the country this upcoming spring. Regional Conferences, like the
National Conference, have workshops, guest speakers, and great networking opportunities.
Boston University
February 22–23
Knowing when brands and individuals should-and should not-
stand out in the current social, political and economic situation
is essential to today’s public relations. This conference will sho
you how, with the right voice delivered via the right medium, at
the right time, organizations can craft the rightmessages for its
audiences effectively, stay true to its brand essence and meet
its objectives with a profound impact.
Through the Eyes of PR
University of Texas, Austin
March 29–31
Conference Coordinator: Shannon Switzer
Through the Eyes of PR will focus on
assisting students in all fields, master
their personal brand identity, diversify
their assets and pinpoint the focus of the
craft. This conference will prioritize the need
for a dynamic and holistic viewpoint in this
industry and allow participants to visualize
their role within it. It will provide a lens to fully
view and absorb the diverse, critical components
of success in a public relations world.
It is Your Crisis Conference.
Georgia Southern University
February 1–2
Conference Coordinator: Shelby Trevathan
This conference will help PR students become equipped
with the skills and techniques needed to effectively control
and mitigate any conflict that may arise within their career.
Speaker topics will include: handling a client, disseminating
information, social media plans and responses before, during,
and after a crises.
Wired and Wonderful: The Reach of
Digital Storytelling
West Virginia University
April 11–14
Conference Coordinator: Emily Zekonis
This conference celebrates the importance
of utilizing integrating marketing communications
to create a brand narrative. West Virginia is known
for being ‘Wild and Wonderful’ and pushes profes-
sionals to work beyond typical media to bring
messages across the nation. Attendees will learn
digital storytelling methods from current success-
ful digital programs, network and gain advice from
digital leaders, advance their career at the
“post-grad” fair and gain experience with emerging
digital technology.
PR is a Breeze in the City of
Trees
Sacramento State University
March 29–31
Conference Coordinator: Jennie-Marie
Britton
“PR is a Breeze in the City of Trees” will
focus on how to manage crisis in a breeze.
Speakers wil provide their encounters with
a crisis, how to manage the situation and
what can be done in the long run to prevent
disasters from happening again. Students
will also have the opportunity to visit firms
and companies to gain insight into the
foundation of what it takes to be successful
in Sacramento.
Point PR: Building Bridges
PRedict the Future
DePaul University, Loyola University Chicago,
Columbia College
of Chicago
March 1–2
Conference Coordinator: Andrew Willett,
Kendall Herbert and Kallie Kouvelis
This conference will be an opportunity for
employers to showcase why diversity, ethics
and globalization are important to their orga-
nization and how they are implementing these
themes through world class site visits. Break-
out sessions will highlight successful multicul-
tural and global campaigns and best practice
sharing around these pillars. These three
schools are coming together for a feat that is
the first of its kind.
Graphic created by Sydney Wishnow, American University
Point Park University
March 27–30
Conference Coordinator: Morgan McCoy
Building bridges will equip students to approach
the next steps of their career ready to tackle
problems with dynamism. Speakers will be chal-
lenged to provide perspectives on ways for new
professionals to build the best foundation they can
as they launch their careers. Students can expect
visits to firms in the Pittsburgh communication
scene and interactive workshops and speakers
that will have you changing on their words.
PReboot
Pennsylvania State University
February 8–9
Conference Coordinator: Elissa Hill
As the technology industry expands to encompass
nearly every minute of our day-to-day lives, under-
standing how public relations fits in is vital to the
future of our profession. PReboot will cover how
you think about your career by exploring the
emerging technologies you’ll employ as a future
professional. From startups to Fortune 500 com-
panies, learn what it’s like to work in the technolo-
gy sector and the skills you’ll need to prepare.
Being a Full Service PRo
Temple University
March 22–23
Conference Coordinator: Brianna Greco
The lines between public relations, advertis-
ing and marketing are dissolving to create a
more diverse work environment. This confer-
ence will explore the ever-changing land-
scape of full service agencies and how they
are adapting and integrating new tactics to
provide clients will a full service experience.