West Virginia Executive Spring 2017 - Page 90

SustainU BY BLAIR DOWLER. Headquartered in Morgantown, WV, SustainU is an apparel company dedicated to changing the way clothes are made in order to improve the environment using post-industrial cottons and post-consumer polyester to create comfortable fabrics and timeless clothing. The company, established in 2009, prides itself on making clothing from 100 percent recycled material manufac- tured entirely in the U.S. Under the di- rection of Founder and CEO Chris Yura, SustainU is also committed to reinvigorat- ing America’s manufacturing sector and educating people on how honest and au- thentic clothing can have an impact on people’s lives. In just eight short years, the company has seen tremendous growth, working with a network of factories with expertise in cutting and sewing garments in Penn- sylvania, North Carolina, South Carolina and Tennessee. Today, with 20 employ- ees working directly for SustainU in sales, printing and distributions, SustainU can be seen across the country, partnering 88 WEST VIRGINIA EXECUTIVE and working with elite events and orga- nizations such as The New York Times, Bloomberg, White House Small Business Council, Ben & Jerry’s and the Made in America Festival. SustainU is also known for working with top sports organizations like the MLB and NBA. Most recently, this inno- vator in recycled clothing launched The MLB® T-shirt Club. The T-shirt Club features all 30 MLB teams and allows baseball fans to “wear the season” with precisely curated shipments of officially licensed apparel delivered to their door- steps throughout the year. “For us, this is a really cool undertak- ing,” says Yura. “We want to be a trail- blazing brand in sports and do things other brands are not doing—exclusive graphics with a unique story behind products that are being curated and delivered to your door is new. We are excited to be the ones to deliver that.” For Yura, a native of Morgantown, SustainU is about more than just sports apparel and fandom. It is also a platform for changing the clothing industry while showcasing what the Mountain State is really all about—its people and their in- credible talent. Photo by SustainU.