SustainU BY BLAIR DOWLER. Headquartered in Morgantown, WV, SustainU is an apparel company dedicated to changing the way clothes are made in order to improve the environment using post-industrial cottons and post-consumer polyester to create comfortable fabrics and timeless clothing. The company, established in 2009, prides itself on making clothing from 100 percent recycled material manufac- tured entirely in the U.S. Under the di- rection of Founder and CEO Chris Yura, SustainU is also committed to reinvigorat- ing America’s manufacturing sector and educating people on how honest and au- thentic clothing can have an impact on people’s lives. In just eight short years, the company has seen tremendous growth, working with a network of factories with expertise in cutting and sewing garments in Penn- sylvania, North Carolina, South Carolina and Tennessee. Today, with 20 employ- ees working directly for SustainU in sales, printing and distributions, SustainU can be seen across the country, partnering 88 WEST VIRGINIA EXECUTIVE and working with elite events and orga- nizations such as The New York Times, Bloomberg, White House Small Business Council, Ben & Jerry’s and the Made in America Festival. SustainU is also known for working with top sports organizations like the MLB and NBA. Most recently, this inno- vator in recycled clothing launched The MLB® T-shirt Club. The T-shirt Club features all 30 MLB teams and allows baseball fans to “wear the season” with precisely curated shipments of officially licensed apparel delivered to their door- steps throughout the year. “For us, this is a really cool undertak- ing,” says Yura. “We want to be a trail- blazing brand in sports and do things other brands are not doing—exclusive graphics with a unique story behind products that are being curated and delivered to your door is new. We are excited to be the ones to deliver that.” For Yura, a native of Morgantown, SustainU is about more than just sports apparel and fandom. It is also a platform for changing the clothing industry while showcasing what the Mountain State is really all about—its people and their in- credible talent. Photo by SustainU.