I THINK DR. SEUSS WAS RIGHT about the February 24, 2017 importance of being a life-long learner. If you are not learning something new every day, you are missing out. The importance of continuing education in the business community is especially im- portant when we consider the fast-paced changes in technology, the challenges of a sluggish economy and the obstacles that come with communicating across multiple mediums. Continuing education is one of the reasons professionals attend conferences and retreats, and Executive Ink’s staff is no exception. Since the beginning of the year, we have attended both a company retreat and a print industry conference to continue learning while growing our business. The staff of West Virginia Executive (WVE) and all the members of the Van- daleer family of websites converged in Parkersburg for a weekend-long retreat. We spent two very long, very busy days analyzing and retooling our print and online magazines. We learned from each other—and we learned a lot. Our team left the retreat with renewed enthusiasm and a fresh approach for how to attain our goals while constantly pursuing our mission of shining a positive light on West Virginia. “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” – Dr. Seuss 6 WEST VIRGINIA EXECUTIVE March 27, 2017 A lot of industries require a certain number of continuing education hours per year, but magazine publishing is not one of them. Executive Ink, as a small but nimble company, tends to learn on the fly. While there is a lot to be said for that, this year, our 19th year in circulation, we decided to take a new approach and spend three education-packed days at the Super Niche Media Event in Charlotte, NC. Jennifer Jett Prezkop, our managing editor, and I decided to head south a day early to enjoy a little shopping and outdoor adventure. In the past, Jennifer and I have had the opportunity to hike to the top of Spruce Knob and enjoy the view at Lindy Point, experiencing the beauty that is West Virginia. While we were in Charlotte, we hiked to the top of Crowders Mountain for a bird’s-eye view of the Tar Heel State. The hike was a little less than a mile uphill to the summit, which stands at 1,625 feet. With our hiking adventure behind us and our minds open to new ideas, we made our way into downtown Charlotte for the conference. We sat through information- al and thought-provoking sessions led by print industry speakers, and we networked with other publishers and editors from around the U.S. It’s uncommon to cross paths with someone else in our industry in West Virginia, so the relationships we built and information we gathered will be pivotal in moving WVE to the next level. I know how easy it can be to get com- fortable in your career and forget to push the limits—and yourself—to be better. That’s why I’m challenging you to get out from behind your desk and go to that next event, whether it’s a business after hours reception, a company retreat or a confer- ence, and do it with an open mind and a goal of learning. You never know when you’ll meet that next big client, learn about a solution to a challenge you have or help someone else overcome an obstacle with your own personal experience.