West Virginia Executive Spring 2017 - Page 120

[ lifestyle ] KATIE ALLIE Crafty Collaborations In West Virginia, it isn’t difficult to drink local when it comes to craft beer. With more than 20 breweries currently operating in cities and towns all over the state, each is working to provide quality beer at a reasonable price, and many are finding ways to source their ingredients from local farmers and purveyors. For example, Berkeley Springs Brewing Company brews its Apple Butter Ale with freshly pressed apple juice from nearby Glasscock’s Produce. Big Timber Brewing Company in Elkins teams up with other local businesses, like Pies & Pints and its Appalachian Brew Club, to host competitions and events pro- moting up-and-coming home brewers. Several breweries, like Parkersburg Brewing Company, Morgantown Brewing Company and North End Tavern & Brewery, host tap takeovers as a way for other local West Virginia brewers and distillers to showcase their products and help each other create name recognition within their shared customer base. In this way, it is not uncommon to see West Virginia businesses working to help each other succeed. Two West Virginia breweries have taken collaboration to a whole new level. Bridge Brew Works of Fayetteville has partnered with West Virginia Land Trust and Wheeling Brewing Company of Wheeling has joined forces with several local businesses, in- cluding Weelunk.com, Omni Strategic Technologies, Later Al- ligator and Grow Ohio Valley, in a joint effort to promote West Virginia’s best interests through the beer they brew. Bridge Brew Works West Virginia Land Trust’s unique part- nership with Bridge Brew Works came about as a result of a long day at the office. “I was in a brainstorming meeting with my communications staff to discuss mar- keting ideas, and to be honest, it had been a long day, and we all really just wanted to go have a beer,” says Jessica Spatafore, director of development and communi- cations for the land trust, a conservation organization that works to preserve land, wildlife and watersheds in West Virginia. “A light bulb went off, and I said, ‘Hey, clean water makes great beer!’” In 2016, Spatafore was introduced to Nathan Herrold and Ken Linch, co-owners at Bridge Brew Works, and a new part- nership was born. They have since gone on to brew their Seldom Seen Saison and old German dark wheat style Water Wise- N-Bock in support of clean water in the Mountain State. Photo by Jessica Spatafore. 118 WEST VIRGINIA EXECUTIVE