Teresa E. McCabe Vice President, Marketing & Development WVU Medicine University Healthcare BLAIR DOWLER Photo by Joe Stevenson. BORN AND RAISED in Jefferson County, WV, in the small town of Middleway, Teresa McCabe, vice president of marketing and development for WVU Medicine University Healthcare, once dreamed of leaving the Eastern Panhandle for big-city life as a journalist for a newspaper or major television network. Life had different plans for this dreamer, though. McCabe’s career began just after she earned her undergraduate degree at Shepherd University. She was hired as an admissions counselor for the college, traveling throughout West Virginia and 106 WEST VIRGINIA EXECUTIVE the Baltimore-Washington, D.C. area to recruit high school stu- dents and arrange and conduct campus tours. “I traveled most days of the week, so I got very comfortable traveling alone,” she says of the job. “To this day, I still enjoy exploring new places.” This adventurer eventually made the leap into health care marketing, serving as the director of public relations for Jef- ferson Memorial Hospital and director of marketing and de- velopment at City Hospital before joining WVU Medicine Uni- versity Healthcare.