Weddings Tagaytay Magazine Vol. 3 Issue 1 (July 2017-2019) | Page 363

customized packages for
weddings and flexible pricing,
for our online and walk-in
customers. I also had to find
ways to promote the business
through various means: social
media, flier distribution, and
exhibits among others. After
a year, we saw significant
changes in sales and in our
market shares. All this beauty speaks of His
love and care. Be still and let
His message fill your soul.”
We’re also starting to have our
presence felt in the events and
wedding industry. Our client
portfolio and our online clients,
particularly those from the
overseas, grew. Client referrals
also helped us increase
our foothold in the wedding
industry. “We hope that through it, we would be able to
be instrumental in exuding not only the physical
beauty of every flower, but the reasons and meaning
behind every arrangement. For every flower truly
speaks to one’s soul.”
Indeed, where flowers bloom,
so does Iris Bloom.
Making every
occasion bloom
“Enjoy a walk among God’s
creation of flowers. Feel His
warm gentle touch as you stroll.
From my encounters with our
clients, we’ve heard so many
stories of friendship, affection,
and love from all walks of life
that helped me heal along the
way. In one of the bridal fairs
we’ve attended, we booked
one client who narrated that
she too was a loyal customer
of the shop. In fact, she
employed the services of our
shop some 20 years ago for
her own wedding. Now, she
will be employing our services,
this time, for the wedding of her
daughter.
We also had a regular client
who used to buy flowers for
his fiancé. One fine afternoon,
he came to shop to buy a
bouquet intended for his wife,
the very same fiancée he’d
been sending flowers to, as
they were celebrating their 25th
wedding anniversary. Indeed,
“Sa love may forever!”, or better
yet, sa IRIS BLOOM, may
forever!
There was also another client
who once loved a design made
of imported flowers. But, it was
too expensive so our team
created an alternative design
to make her happy. Friendship
bloomed between us and that client.
Lastly, we also find refuge in
the story of a man, in his mid 40s, who ordered two dozens