The woMan Behind
RCJC Flower Shop
“THE FLOWER CURATOR”
Who is Cora Perey
Flowers have a way
everything
beautiful,
weddings.
For many years, Tagaytay was a
wedding destination for limited people
but it eventually caught the attention
of many couples.
of making
especially
Cora Perey of RCJC Flower Shop
knows it best having been providing
floral arrangement products and
services to clients for more than 27
years now. RCJC Flower Shop located
in Mendez Tagaytay prides itself of the
freshest, most beautiful flowers, for any
occasion. RCJC stands for Robert, Cora,
Jeff, Cyrus – each letter representing a
member of Cora’s family.
But before the business bloomed into
complete success, Cora had to plant
seeds first, as in any thing in life. For
15 years, Cora had just been renting a
place for her small flower shop which
started from a meager P10,000 capital.
The capital itself was only lent by her
godmother and the shop had flowers
planted in pails.
It was a break even for a year until such
time when they were able to make
connections with hotels that would
often refer them to potential clients
and include them in events. She learned
firsthand the importance of delivering
what they promised to clients.
Success slowly branched out.
Now, RCJC Flower Shop is one of
the most popular wedding florists in
Tagaytay catering to occasions that
need to be nothing but beautiful and
memorable.
Twenty-seven years
of experience
Cora is used to making things beautiful
with flowers. It was also the business
of flowers that made her life beautiful.
The number of flower shops doubled, or
maybe even tripled. But RCJC Flower
Shop welcomed the competition.
They believed in their brand and their
connections with hotels and other
clients were intact.
Since RCJC Flower Shop started,
success trickled, slowly then all at
once. There was a time when Cora had
to work abroad and was left with no
choice but to leave the business to her
husband, Robert. Business then was not
thriving as it is now because weddings
in Tagaytay were not a common thing
yet. There were occasional clients but
enough to be handled by Robert.
When the business started to bloom,
they were able to buy a house and a
car and were also able to send their
children to school. They tied up with
more hotels and that’s the time when
Cora realized she was grateful to have
ventured into this kind of business.
She remembered her aunt who
encouraged her to pursue this because
she knew how much Cora loved
gardening. She was glad she listened
to her. She started learning about the
craft by reading book, “Once na gusto
mo iyong ginagawa mo, magiging okay
siya (Once you like what you’re doing,
it will all be okay),” she says.
www.rcjcflowers.com
More than the competition, the biggest
challenge faced by RCJC Flower Shop
was when there was a time when there
were few weddings in the area. Cora’s
main concern was the salary for her
staff and the unpaid debts of some
clients.
But for a 27-year old business like
RCJC Flower Shop, no obstacle cannot
be overcome with determination. Cora
had a pool of coordinators, whom she
considers as her partners, who believed
in the kind of service her flower shop
can provide.
Advice for brides and
aspiring florists
For brides planning to hold their
weddings in Tagaytay, Cora advised to
engage with a florist to make sure that
the flowers on your special day are fresh
and of the best quality. Flowers, just
like all the other elements in a wedding,
bring life to this special occasion. There
are also flower shops, like RCJC Flower
Shop, which offer fixed and affordable
price.
When asked what she can advise
aspiring florists, Cora highlighted two
very important things: always deliver
what you promised and never be
late. No wonder, RCJC Flower Shop
continues to bloom.
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