We the Italians November 16, 2015 - 72 | Page 12

th # 72 •novemBER 16 , 2015 read more about #Italian Culture and History ITALIAN CULTURE AND HISTORY: Shopping in Rome, The Streets to Know By www.italia.it Rome is certainly one of the focal cities of Italian shopping tourism. Travelers love taking advantage of its innumerable shops and boutiques in between discoveries of magnificent monuments and cultural experiences. One of the Eternal City's most lusted-after areas is the so-called “Trident,” formed by Via dei Condotti, Via Borgognona, Via Frattina and by the adjacent Spanish Steps: the Trident is perhaps the most high-end destination for Roman shopping, with a concentration of renowned jewelers and important Italian and international flagships and ateliers. Those ready to revel in the city's exclusive boutiques will find Gucci, Prada, Fendi, Ermanno Scervino, Giorgio Armani, Dolce & Gabbana, Burberry, Chanel, Tiffany, Bulgari, and so many 12 | WE THE ITALIANS www.wetheitalians.com others. Practically all the streets near the Spanish Steps (Piazza di Spagna), including the charming Via del Babuino that leads to Piazza del Popolo, are dedicated to high fashion and haute couture. Those looking to window-shop rather than buy should traverse this district anyway, noting the window displays and monuments, and maybe even taking coffee in one of a few of Rome's oldest cafes, particularly Antico Caffè Greco. If pricey is not your thing, trendy on