We the Italians April 18, 2016 - 78 | Page 86

th # 78 APRIL 18 , 2016 read more about #Italian Handcrafts ITALIAN HANDCRAFTS: Footwear of Riviera del Brenta By Camera di commercio di Venezia with Unioncamere One of the oldest congregations of shoemakers was founded in Venice in the 13th century. The Statute of the Congregation was reformed in 1268, the year used to calculate the duration of the Art of the Calegheri. The seal of the “Confraternita dei Calegheri” (Cobblers’ Confraternity) has remained a badge for the sector for centuries, which from Venice moved to the mainland – Riviera del Brenta – where the art lives on and thrives still today. Riviera del Brenta is the birthplace of footwear that is recognised all over the world for its craftsmanship, elegance and style. In a word: its soul. Here, as 86 | WE THE ITALIANS www.wetheitalians.com of 1898, an ancient craft became a modern industry, where know-how still holds the value of craftsmanship, of being able to combine passion and expertise, taste and creativity with technology, efficiency and results. This is Riviera del Brenta. Riviera del Brenta footwear is made up of thousands of names and actions. Created by far-seeing eyes, able to capture inspirations and trends. Sensed through the grain of the leather. Shaped in endless shades of colour. Cut along the outline of character and personality. Made to resemble a woman, a man, and their desire for pleasure. Every day, the designers’ creativity and intuition draw upon skilled workers to turn their ideas, visions and projects into reality, in over 500 small and medium-sized enterprises covering the full production chain (from shoemakers, manufacturers of footwear components, materials and accessories, through to professional shoe design studios). Every day, styles, materials and colours find an unexpected affinity, coming together to give life to new fashions. Every day, it relives a story of passion and challenge: to fuel creativity and beauty, a task that, first and foremost, is