We Are Jersey: November 2015 Issue | Page 40

We Are Jersey Lottazay We Are Jersey lottazay “Lottazay”, (born Deshan Terrell Carter, January 30, 1988 in Long Branch NJ), is a rapper, singer, songwriter, producer and director. He is internationally known for his achievements in battle rap. Music was Lottazay’s first love. It was ignited as a child by the great Michael Jackson. His family taught him all there was to know about R&B/ Soul music and he eventually became a “student” of the craft, especially hip-hop. From childhood, he loved creating and performing music. In 2007 at the age of 19, he debuted his skills on BET’s “106 & Park” for Freestyle Friday and won for six consecutive weeks. His performance gained the attention of the world renowned Grind Time, a popular battle rap league (MTV’s Fight club, Smack Ultimate Rap League (URL) (sponsored by Diddy), King of the Dot (sponsored by Drake/OvO) and more). He was invited back to URL and asked to do another two seasons with BET’s “106 & Park” for its revamped Ultimate Freestyle Friday. His accomplishments in the battle rap world have taken him across the country and abroad. Pronounced top 5 battle rapper in the battle rap industry, with a total of 3.4 million views on youtube, it’s safe to say Lottazay has established a name for himself. After blazing through the battle universe, having achieved the goal 40 We Are Jersey Magazine NOVEMBER 2015 www.jerseyturntupent.com We Are Jersey Magazine NOVEMBER 2015 www.jerseyturntupent.com 41