Water, Sewage & Effluent July-August 2017 | Page 9

WORLD Global water treatment market soaring The global residential water treatment market was valued over USD12.5-billion in 2016. A new analysis by Verify Markets shows that the global residential water treatment market was valued over USD12.5- billion in 2016. This sector of the market is becoming increasingly competitive and fragmented as companies compete in almost every market, leading to price wars. There is confusion among consumers since too many brands are offering various technologies and price points, while Malaysia and South Korea are primarily rental markets. In 2016, some of the largest markets were the United States, China, India, and South Korea, while China is the fastest growing market and expected to record a compound annual growth rate of 18.3%, followed by India at 13.0%. Poor water quality, rising disposable incomes, and increasing awareness are expected to drive these two fast-growing markets. Analyst and global vice-president of Verify Markets, Shilpa Tiku, says, “Reverse osmosis is the predominant technology used in the point-of-use systems in both India and China.” The detailed study provides data at a country level and included in it are point-of-entry systems, point-of-use systems, and pitchers. Data for replacement filters is provided separately. Some of the key players in the market include Culligan International Company, Ecowater Systems LLC, The 3M Company, Midea Group, Penta ir plc, Brita GmbH, Unilever, and Panasonic Corporation. The base year for the study is 2016 and forecasts are provided to 2023. u “A river is more than an amenity, it is a treasure. It offers a necessity of life that must be rationed among those who have power over it.” – Justice Oliver Wendell Holmes Water Sewage & Effluent July/August 2017 7