Washington Business Winter 2018 | Washington Business | Page 37

Many of Washington’s rural communities have yet to recover from the Great Recession. Civic, business and political leaders recognize tremendous opportunities for growth and development. The fundamentals still apply: infrastructure, workforce, and competitive business costs. Rural Washington poses a challenging p a ra d ox . Eve n a s Wa s h i n g t o n ’s farms, orchards and ranches boast record-breaking yields, rural counties confront continued erosion of jobs and investment. And, though there have been clear successes — data centers and carbon fiber manufacturing in Central Washington, Walla Walla wine country — many communities struggle to diversify, stabilize and grow their economies. Unemployment remains high in many communities outside the metropolitan Puget Sound. The decades long American urbanization shows little sign of abating. “There has to be a sense of urgency in [rural] economic development,” says Paul Kimmell, regional business manager for Avista. “It doesn’t mean you have to panic.” The economic health of the non-metro parts of the state is a matter of statewide concern — in Washington and elsewhere. Across the nation, the urban-rural divide has emerged as a major public policy challenge. The U.S. Department of Agriculture reports much more rapid population growth in metro areas. And, while “recreation counties” enjoyed population growth before the