Washington Business Summer 2015 | Page 47

business backgrounder | industry Racing Ahead Everett-based Pocock Racing Shells is an iconic, elite rowing equipment manufacturer with deep roots and a long and famed history. Bobbi Cussins Started in 1911, Pocock Racing Shells is best known for the boat built by founder George Pocock that helped the University of Washington rowing team win a gold medal in the 1936 Berlin Olympics. To this day, the company is recognized as one of the world’s top manufacturers of elite rowing equipment. at a glance George Pocock founded Pocock Racing Shells in 1911. George Pocock built the boat the University of Washington men’s rowing team used to win the 1936 Olympics in Berlin, which is chronicled in the best-selling book, “The Boys in the Boat.” Unlike their North American competition, Pocock is the only company to use wet layup An unlikely nine-member University of Washington rowing team made up of sons of farmers, loggers and dock workers — and one member cast aside by his family and left to fend for himself as a youngster — took the racing sport by storm at the 1936 Olympics hosted in Berlin, Germany. The rowing team beat the Germans, who were the foregone winners, to bring home the gold medal for America. Chronicled in the best-selling book, “The Boys in the Boat,” the win is a testament to the athletes’ strength, endurance and will t