Washington Business Spring 2019 | Washington Business | Page 33
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“They represent the best
of what we can be.”
Tim Schauer, CEO of MacKay
—
Sposito and AWB board chair
Audrey Lamb, biological project manager, Taylor Shellfish Farms
whose stories remain untold,” said Jason Hagey, AWB
vice president of communications. “Your commitment to
your employees and your communities is helping make
Washington a place where everyone can grow.”
To learn more about Grow Here, contact Hagey at
[email protected] or 360.943.1600.
Colin Schilling, co-founder, Schilling Cider
additional information
Launched during the red-carpet event at the 2017 Oscars broadcast, the 2017
Grow Here campaign delivered huge results:
• More than 24.8 million impressions were delivered to targeted audiences
across Washington state using broadcast radio and TV placements.
• The digital campaign delivered more than 25.6 million impressions and
over 55,000 clicks across a mix of online video, banner and social media
assets;
• Hulu and Pandora delivered more than 11 million high-impact
impressions with over 5,000 direct clicks to the Grow Here website.
Pandora reached 566,000 unique listeners in Washington state.
Combined, Hulu and Pandora delivered more than 11 million impressions
and 5,557 clicks;
• Local news banners delivered more than 6.8 million
impressions with an average click-through rate of 10
percent, and
• Social media drove more than 85,000 completed
video views. Native video had over 8,500 clicks with
an overall click-through rate of 53 percent.
Grow Here features 30-second television spots, longer-
form feature videos, online radio ads, and digital and social
media buys. AWB works with long-time partner Daniels-
Brown Communications, an Olympia-based advertising
and public relations agency, and Seattle-based BigHouse
Production to produce the campaign.
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