Washington Business Spring 2019 | Washington Business | Page 33

washington business “They represent the best of what we can be.” ­ Tim Schauer, CEO of MacKay — Sposito and AWB board chair Audrey Lamb, biological project manager, Taylor Shellfish Farms whose stories remain untold,” said Jason Hagey, AWB vice president of communications. “Your commitment to your employees and your communities is helping make Washington a place where everyone can grow.” To learn more about Grow Here, contact Hagey at [email protected] or 360.943.1600. Colin Schilling, co-founder, Schilling Cider additional information Launched during the red-carpet event at the 2017 Oscars broadcast, the 2017 Grow Here campaign delivered huge results: • More than 24.8 million impressions were delivered to targeted audiences across Washington state using broadcast radio and TV placements. • The digital campaign delivered more than 25.6 million impressions and over 55,000 clicks across a mix of online video, banner and social media assets; • Hulu and Pandora delivered more than 11 million high-impact impressions with over 5,000 direct clicks to the Grow Here website. Pandora reached 566,000 unique listeners in Washington state. Combined, Hulu and Pandora delivered more than 11 million impressions and 5,557 clicks; • Local news banners delivered more than 6.8 million impressions with an average click-through rate of 10 percent, and • Social media drove more than 85,000 completed video views. Native video had over 8,500 clicks with an overall click-through rate of 53 percent. Grow Here features 30-second television spots, longer- form feature videos, online radio ads, and digital and social media buys. AWB works with long-time partner Daniels- Brown Communications, an Olympia-based advertising and public relations agency, and Seattle-based BigHouse Production to produce the campaign. spring 2019 33