Washington Business Spring 2019 | Washington Business | Page 32

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“Thanks to everyone who has
supported and encouraged the
Grow Here campaign over the years —
and thanks to the thousands of
Washington employers whose
stories remain untold.”
– Jason Hagey, vice president, communications, AWB
Ally Svenson, co-founder, MOD Pizza
need to be able to react quickly to your customers to
stay competitive and create jobs.”
“That ’s the power of private enterprise —
entrepreneurs see a need and fill it. They take to
heart community values and they live them. They see
a need in their community, and they serve it,” said
Johnson. “The government and its policies can either
boost employers’ social efforts or scale them back by
decisions it makes.”
recognition for grow here
Alex McGregor, president, The McGregor Company
Amber Jaspers, crane tender, Nucor Steel Seattle
32 association of washington business
The campaign has received notice beyond its viewing
audience. The 2017 AWB Grow Here campaign, which
featured M3 Biotechnology, The McGregor Company
and Alaffia, was named a finalist in the 2018 PR
News Platinum Awards in the Public Affairs category
alongside international campaigns by some of the
globe’s top brands and public relations firms, including
FleishmanHillard, IBM and KFC Corporation.
“The finalists of the Platinum and Agency Elite
Awards represent the innovative, risk-taking and
strategic communicators setting the benchmark of
excellence in the communications arena,” said Amy
Jefferies, vice president of marketing for PR News, in
announcing award finalists.
That kind of recognition would not be possible
without the support of AWB members that have
contributed to the campaign and those who agreed to
share their remarkable stories.
“Thanks to everyone who has supported and
encouraged the Grow Here campaign over the years —
and thanks to the thousands of Washington employers