Washington Business Spring 2019 | Washington Business | Page 29

# GrowHere
Businesses
Built for More
The 2019 Grow Here multimedia employer
image campaign launched this spring.
Bobbi Cussins
A new round of AWB’s employer image campaign launched
March 4 on television, radio, and digital and social media
platforms throughout the state. The ads tell the positive
stories of three homegrown Washington employers — MOD
Pizza, Lampson International and Alaffia — including the ways
in which they’re improving lives and building community, while
also reminding audiences of the need to protect the state’s
competitiveness.
A pizza restaurant. A steel manufacturer.
A fair-trade skin care company. A heavy-
lift crane builder.
At first glance, these businesses don’t appear to have
much in common. Dig a little deeper though, and it’s
apparent they share many common traits.
They’re all home-grown Washington success
stories. The entrepreneurs behind the companies all
care about far more than just the bottom line. And
they’re all featured profiles in AWB’s ongoing “Grow
Here” multimedia employer image campaign.
The third edition of the Grow Here campaign
launched March 4 on television, radio, social and
digital media channels throughout the state.
Grow Here illustrates how employers and their
employees build strong communities and improve
lives, and how those values are at the core of
private enterprise. And, it strives to illuminate to
policymakers and the public why Washington’s
competitiveness matters.
The 2019 campaign features three outstanding
companies — MOD Pizza, Lampson International
and Alaffia, a company with a story so compelling