Business
At the end of each order , customers will review their experience . If they consistently give a particular shopper bee five stars , the system will automatically assign that team member to their future shops , recognizing that this shopper is delivering a service that matches or exceeds their individual expectations . For Bounthay , this is all about forging trust . “ Our users have to trust the service . By consistently delivering a high quality of service — not just with the product but also how it is handled — we can build the trust of our customers .”
What ’ s more , the service promises same-day delivery , breaking the day into one-hour time slots . This is a USP which removes another risk of “ traditional ” online shopping : Not being home when the delivery van arrives .
But just as it ’ s essential honestbee customers have faith in the service , so too should their supermarket partners . As Bounthay says : “ We wouldn ’ t exist without our partners , and we don ’ t see ourselves as a stand alone business , rather an extension of them .” This means pricing is an important part of honestbee ’ s offering , and their main philosophy is to sell at the same price as you would find in the store .
However , Bounthay states there are exceptions : “ If there is a cheaper price in store than the one listed online , the customer always gets the lower price . And the same can be said if the price you see on the website is mistakenly lower than the price in store . I call it ‘ best price , if not better .’”
A HIVE OF ACTIVITY
With its roots in Singapore , honestbee expanded to Thailand earlier this year . In this short time , it has experienced impressive growth and burgeoning popularity . Though Bounthay has been surprised by the demand for this service , it ’ s clear that the marketplace had been suffering under the lack of a practical , viable online grocery shopping service that fully meets the needs of modern consumers . honestbee plugs the gap between the personalization of visiting a supermarket yourself and the convenience of online food shopping with your favorite grocery store .
“ Our customers are largely millennials , young professionals and urban moms ,” says Bounthay . “ They shop with us because they just don ’ t have the time to visit the supermarket
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