vritti
Technically Speaking
September 2017
13
Opportunity – Huge
untapped mass market
The low penetration of mutual funds in India
compared to global markets, plus the favorable
demographic of young & tech savvy consumers
getting in to investment purview first time,
plus the increasing trust to transact on digital
platforms combined together creates a great
opportunity for a 10x growth in this segment
in the next 4-5 years. And the front-runners
that would be leading this accelerated growth
would be two major elements:
Investment in educating the investors to
increase the awareness
Advent of new-age Digital platforms
(especially for first-time investors)
This is where the digital platforms can clearly
make a difference & disrupt the distribution.
However, the real adoption for these channels
would be only when these platforms take
away the complexities involved & make the
experience of investing simple & super easy.
And here comes the new-age class of digital
platforms called Robo-advisors!
Rising Potential and Changing Consumer Behavior
80%
7.6%
GDP
FY20
FY16
INR3127
lakh crore
Household Savings
29 Years
Average
age of
India
Rising Young
Population
FY15
50mn
200mn
Rising Middle Class
FY20
1 bn
Mobile
Subscribers