Vritti July 2016 | Page 14

Changing Lives 14 Putting Health First There is a stark difference in the health conditions of women across the globe. While in high income countries woman's life expectancy at birth is 83 years, in low and mid income countries it drops to 72. The situation is worse in Sub-Saharan Africa where life expectancy at birth is just 60 7 years . There are a number of reasons for these low numbers such as maternal deaths, poor nutrition amongst girls and high prevalence of HIV amongst females. Maternal death is the primary reason for low life expectancy rate in developing countries. In fact, 99% of all maternal deaths occur in developing countries. More than half of these deaths occur in sub-Saharan Africa and almost one third occur in South Asia8. Lack of funds is one of the prominent reasons for high numbers of female deaths in developing world. women's health in more than one ways. Governments and NGO use mobile money platform to distribute funds directly to the unbanked and the economically backward women which helps in reducing maternal deaths and eradicating malnutrition. Since the money is transferred directly the aid money reaches the intended recipients without any leakages. Insurance companies are enrolling women for health insurance policies via mobile phones enabling them to pay premium and receive claims via mobile money. Mobile money is also being used by individuals and NGOs to crowd source funds for ailments like cancer which require huge medical expenditure. In Uganda Justine Nyachwo collected funds via mobile money for cancer treatment of her friend Carol Atuhirwe, a 9 Uganda Christian University student . By providing quick and easy access to funds, mobile money can help in improving User Story: India In India, the State Government of Madhya Pradesh, with partner Vodafone M-Pesa, disburses financial aid to mothers, who receive the payment directly on their mobile phone. The beneficiary is informed with an SMS mentioning the amount of the health subsidy, the withdrawal code & procedure, facilitating cash-out at any Vodafone M-Pesa agent. Direct disbursement to the mothers has resulted in reduction of the money being collected by the fathers and therefore never reaching the 11 intended beneficiary in some cases.