20
January 2016
Trending now
BBVA Bank – BBVA Game:
The BBVA Bank, a Spanish bank, launched 'BBVA Game'
increase usage of internet banking. Customer earns point by
using e-banking, which can be redeemed for gifts. This
Gamification was so successful that it attracted over 100,000
registered users in the first six months. As a result, the bank
encouraged more customers to use online services regularly.
DSK Bank – DSK Gameo
DSK Bank, a Bulgarian bank, launched a behavioural gamified
saving process with the aim to change customer's savings
habits. Using gaming principles, the application encourages the
customer to set financial goals, perform certain transactions
and educate themselves about new banking products.
Customers are rewarded for these activities.
PNC Bank – PNC Punch the Pig
US-based PNC Bank is using gamification to drive higher
investments from consumers. They have introduced the 'Punch
the Pig' feature as a part of their virtual wallet. When
consumers are banking online, they can “punch” a piggy bank
whenever it pops up to transfer a chosen amount from their
spend account to their growth account. Consumers can decide
on how often the pig pops up or PNC can even surprise them
by displaying the pig at random moments.
Game Level #5
The entire story of mankind can be summed in three words
“Ciltius, Altius, Fortius” which in Latin means “Faster, Higher,
and Stronger”. At one end of the scale are the Homo Economicus
who have the desire to possess wealth while at the other end
of the scale are the Homo Faber who seek intrinsic fulfilment
through their work. So far, Homo Economicus have dominate
Homo Faber. Then there's the other segment: Home Ludens –
who are interested in the rituals of play within work. Gamification
brings out the Homo Ludens within us by recreating gaming
scenarios for routine work. Because as James P. Carse said,
“Life is nothing else than an infinite game”
Unlock next Level: Send email to
[email protected]
Human Focused Design
This term is first coined by Yu-Kai-Chou.
About the author: Sandeep Kumar has over 11 years of experience in Core Banking and
Payments. At Mahindra Comviva, he is serving as product manager in product management group
for the mobile finance solutions portfolio. He leads product management for mobiquity® Money.