SHOWCASE n
Why should they buy from you ?
5 untapped ways to increase sales with an About Us page
by Nasser Weaver
hen choosing what is most important to the form and function of a website often we focus on things like color schemes , photography , font , etc . Rarely do we pay attention to the first opportunity we have to explain ourselves and our brands to newcomers . More often than not the page is treated like a chore instead of a productive chance to increase the level of certainty of our potential customers . This section is an opportunity for our customers to self identify with our story , vision , mission , and what makes us unique in the marketplace .
Every About Us page should have a combination of the following elements . A team introduction , aligning faces to your brand can humanize it , and show off the talent that creates value for your customers . Your core strategy , this is where you can show potential clients in detail how your company is different from the competition . Do you cut out the middlemen ? Do you provide jobs to certain groups of people ? Brands like Opendoor and Goodwill use these two strategies when talking about their core strategies .
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Social Proof is an invaluable tool for increasing the certainty of new and existing customers . There are various ways of doing this , embedding photos of customer content , featuring logos of brands you ’ ve worked with , a quote from a glowing customer review . All of these things will make your company more trustworthy to the eyes of potential clients .
Press coverage , awards , and milestones are great ways to help tell your story . Brand Stats and numbers can help communicate yourself as an experienced brand . Maybe 21,000 houses sold , 11 years in business , or you have invested $ 42,000 in a community , etc .
The content on your About Us page should be a combination of text , photos and videos . A behind the scenes photo or video can leave a solid impression on potential buyers . A customers ’ connection with your brand is almost a requirement when making a purchasing decision .
Your About Us page should be a mission driven sales page , a space that highlights your brands most relatable and esteemed selling points , making a strong and lasting impression . n
Nasser Weaver Homespun Digital Web Design and Technology Consultant 407-619-6381 nasser @ homespundigital . com
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