Volume 6 Issue 3 The Development Edition | Page 8

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INSIGHT :

5 Actionable Steps Business Must Take to Survive COVID-19

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We ’ re taking legal representation and making some revisions — in the form of accessible , affordable , full-service coverage . by Nasser Weaver
tay at home orders have accelerated the adoption of internet-based services to a level we may not have seen for another 5-7 years . Most businesses have become complacent ; they expect customers to find them in an old-fashioned way , or already have a huge client base . However , this has changed permanently . Zoom went from an unknown conference tool to a household name . Wayfair ’ s stock price has boomed from about $ 30 in March to $ 340 in August . Amazon has offered two-day shipping since 2005 and has same-day shipping in most cities . Grocery , food delivery , and contactless pickup in under an hour are no longer convenient but an expectation . Customer service is expected at a moment ’ s notice . What does this mean for traditional businesses ? The expectations of your customers have permanently increased . Business owners often dismiss these disruptions with statements like “ We ’ re not Amazon , why does it matter if it takes 8 days ? That is just how we do things ”. Unfortunately , the world has changed . It ’ s that limiting mindset that has helped cause over 100,000 businesses to close permanently since March . So , what 5 actionable steps can be taken to ensure we remain competitive ?
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1-800-719-8231 ext . 810 www . JenniferYon . LegalShieldAssociate . com
1 . Get a website . This will add instant credibility to your brand . It is not as expensive or as hard as it may seem . DIY solutions can work but often cost more in the long run . The value in web design is in the Indian , not the arrow . I would recommend WordPress , but Shopify and Squarespace are also great .
2 . Use social media . Product photos , client testimonials , past work , current events , anything of value to get yourself out there . Focus on Facebook , Instagram , Pinterest , and TikTok by cross posting one type of content on the other .
3 . Fix your customer service . Waiting for an email back or only being able to call for answers is no longer acceptable . Live chat on your website and social media is the new standard . Software like LiveChat and ChatBot will make your customers feel special .
4 . Fulfill orders faster . Amazon has customers wanting to purchase items and get them within 2 days or less . 3PL ’ s like ShipBob and tools like Shipsation combined with negotiated rates can make this easy and affordable for any size company .
5 . Automate everything . Shipping , sales , appointments , office tasks , and customer service can be automated for less than you would think . Software like Zapier will make your business scalable and more profitable . n
Nasser Weaver Homespun Digital Web Design and Technology Consultant 407-619-6381 info @ homespundigital . com

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For better financial organization , business owners should consider paying themselves via payroll . This helps establish a clear picture of what the company costs to run and ensures the proper withholdings are taken throughout the year lowering your tax season tax bill .
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6 IBA Success Magazine n VOL 6 , Issue 3