ticle. Oh, wait; the title was “How to Choose the
Right Social Media Platform for Your Cannabis
Business”. Ok, so the no BS, cut to the chase answer is: It depends.
Facebook is the largest and will always be around,
but I question if it is indeed, the most useful. Engagement rates are going down on it. Every other
social media platform does not engage in limiting
the audience for which posts are seen. Facebook
does. You could post something, have 2000 likes,
but only 20 people will see it based on Facebook’s
own criteria. No other social media platform will
withhold like that. Twitter has held it’s own and
does bring in active engagement quite well. Instagram is on a very fast paced growth and shouldn’t
be ignored if you have a product. It’s a bit more
challenging to use a photo-based social media if
you own a service. Pinterest is a sleeper that does
have some worth, especially if your audience is
female driven. Snapchat is one to watch in future,
but only if your product or service is targeted to a
younger demographic. Linked in serves a very definite and proven purpose, networking with busi-
ness owners and executives.
I definitely know one thing for sure, that if you only
take one thing from this article, let it be to establish a Google Plus account and post productively
to it, using hash tags and keywords. Establish and
add your audience to your “circles” and you will kill
two birds with one stone, productive social media
and simple organic SEO.
By Celeste Miranda, Founder and CEO of The
Cannabis Marketing Lab
www.thecannabismarketinglab.com
[email protected]
805-744-2424
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