Pinterest is interesting. It’s definitely had its
ups and downs and for the longest time I think
people thought if they wanted to get recipes
or crotchet design ideas, go to Pinterest. It’s
definitely evolved since then. You can now purchase products on Pinterest, which is kind of
cool. Keep in mind that the audience within Pinterest is 85% women, so if your product or service appeals to women, Pinterest is your place.
Last I heard Pinterest offered 72.8 million users. Not bad.
Snapchat is a world unto its own. Age demo
is 13-25, pretty young. 70% of users are women. Sitting right around 80 million active users
and 400 “snaps” sent per day. Think Instagram
meets Vine. Ideally, brands can now create a
Snapchat account and advertise for follower
opt-in by leveraging other social media channels. Because snaps and stories are temporary,
a sense of urgency is created to grasp fleeting
information, whether it is a promotion, give
away or a behind these scenes point-of-view.
The promise of unique, real-time information
is your audience’s incentive to follow you. Latest news is that you can send money through
Snapchat, termed “Snapcash”.
10
So this brings me to the conclusion of this ar-
TUNE IN!
Every other Tuesday
@ NOON PST
THE CANNABIS
& HEMP
up in a ball on the couch. But then my firm began working with a hemp energy drink and the
winds changed. Their Instagram account was
one of the largest followed and engaged. I realized that if you have a product or service whose
target market is in the 18-24 age range, Instagram shouldn’t be ignored. Instagram grew
by 50% between March and December 2014
and exceeded the 305 million-user mark. This
means that the photo-sharing social network is
now bigger than Twitter (302 million) in terms
of active users and, crucially, with much faster
growth momentum and 90 million shared photos per day. Some of those should probably be
yours. Instagram now also boasts an advertising platform that may come in handy if they
are within your target market age range. One
last thing here is that images live longer on this
platform than anywhere else. Why? My guess
is because it’s such e \