Visions of Blockchain Magazine Visions of Blockchain Pillar Unepisode | Page 32

But, they say, how can you write a white pa-
per?! You’re not them! I’m like, let me explain...
I’m a writer.
So, the process of writing the white paper is, we
have an outline which has the basic elements:
what’s the product; who’s the target customer;
who are your competitors; what is the financial
model; how is it going to work.
Then, we go through each one of those sec-
tions and ask difficult questions because, I can’t
write unless I know the answer to the question.
I can write science fiction, but, like I said, that’s
a different category.
That’s one of the things you also want to look
at:
When you’re looking at an ICO white paper,
whether it’s one I’ve written, you won’t know
usually, or one some other company has
written.
If it’s a lot of background material, for example
telling you, global warming is going to kill us
all, we need to do better carbon credit industry,
and here are some statistics about how much
of our biodiversity is gone.
If that’s 50% of the paper, you know there’s no
product, right?
If you read 10 pages before you know what
they’re doing, it’s a sign of bad writing, which
is common.
I’ve read a lot of white papers.
I had somebody write me a white paper like
that, and I said, I don’t know what you do.
He said, yeah, well, all the white papers I read
are like that.
I said, yeah, but you don’t want to be mediocre,
do you?
He said, no, I don’t.
So, the average white paper doesn’t say what
they’re actually doing. This guy we wrote the
white paper for, it turns out he has a product,
and he sold a hundred thousand of them alre-
ady. He’s not just some little guy talking.