Visions of Blockchain Magazine Visions of Blockchain Pillar Unepisode | Page 30

VoB: Pleased to meet you, Grace. It’s really a up and I try to convince them it’s a bad idea. pleasure for us to meet people who are de- eply involved and working hard to improve the Blockchain industry. You contribute a lot, in many ways. Could you introduce yourself, please? The reason an ICO isn’t a great idea anymore ... It used to be a great idea. You’d write a white paper, flip it up there, write a wallet account and people would put money in it. That was a year ago. It’s not like that any- more. Grace Rachmany: Sure. So, my name is Grace. Now, an ICO is very different. Most people My original name is Rebecca Rachmany, and need to read or erase all of their soft cap in a my company writes ICO white papers. private round. Actually, the website I write, icowhitepapers. So, 80 percent of the money is coming from com, started by accident. people you shook hands with, not from an I had always been a writer, and somebody told online ICO. me after hearing my ideas that I should do an The people who are just putting white papers ICO. I was like, oh, what’s an ICO? online and hoping for some money to come in, So, I thought I’m going to have to learn how will never see that money. to write a white paper. Meanwhile, I had a wri- I can pretty much guarantee it. They’re not ting business and was traveling, and thought, going to be builders. I’ll just get this domain name and write a few So, when I try to convince people not to do the blogs. ICO, part of it is real concern. It took 10 days for me to start getting new cu- It would be smart to just take every client, take stomers, just from putting up a website. So, a 100% down payment and, if you don’t finish, the industry is crazy. good business. Now we’re about five people, I think at the But, our goal is to have people realise their peak we were maybe eight. Some people mo- dreams. Depending on what they’re doing, I ved on, as the industry goes up and down all might say to them, listen, a venture capitalist the time. is probably smarter for you. It pretty much goes up and down with the pri- Just do a two-page executive summary or ce of Bitcoin. a PowerPoint, see if you can get that first It’s just kind of interesting how many leads I $100,000 to get it going. Sometimes I might get, how many people think they’re going to say to them, try to sell your product. raise money fast, which is logical, by the way, I’ve actually had clients who have a product because a lot of the people who invest in ICOs they could sell, so I say, you could just sell that are people who have money because they to other ICO companies. I can’t remember a have a lot of Bitcoins or Ethereum. specific example, but it’s when somebody has So, we’re a company that writes ICO white pa- something and I’m like, wow, a lot of people pers: need that thing. Why don’t you just go to other My sales process is, basically people call me ICOs that always raise money, tell them