Vision Zero San Francisco | Page 2

Contents 3 4 Message from Mayor Edwin M. Lee What is Vision Zero? Achieving Vision Zero in San Francisco will build safety and livability into our streets, Vision Zero SF is a road safety policy that protecting the one million people who move about San Francisco every day. 6 10 12 Why Now? Vision Zero began in Sweden in 1997, and traffic deaths have reduced by half in the Building Momentum: Traffic Safety Through the Years country since it started. Anticipating that people will make mistakes, Sweden's "safe system" approach prioritizes safety by creating safe roads, slowing speeds, Vision Zero in Action improving vehicle design, educating people and enforcing laws to support safer behavior on the roads. 19 Benchmarks Based on Sweden's success, numerous cities have adopt the policy in order to create 20 thriving, safe and healthy communities. Organizational Structure Through Vision Zero SF, we commit to working together to prioritize street safety 22 Vision Zero Pledge & Acknowledgments and eliminate traffic deaths in San Francisco by 2024. Vision Zero Two-Year Action Strategy