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When you’re on a roll with stadia work around the world,
how do you avoid slipping into a certain design comfort
zone and produce simply more of what works?
I think innovation is why people come to us. We try to
create new experiences with everything we do. I wouldn’t
say it’s a case of one-upmanship but we certainly spread
our knowledge really well globally. We buy into a lot of
the ideas that have been created in the UK and the US.
For instance the fan portal was actually an idea that came
from the States overlooking car racing tracks. We
knowledge shared with our people over there and
realised that what maybe wasn’t right for that particular
application had another application where that could
work really well. We constantly try to understand why
people come to stadia and try to create these unique
experiences which can be regionally specific. So there’s
a lot of community engagement with the Geelong area
which we’ve tried to bring into this building. You’ll notice
that with the café downstairs we can engage with the
community and make club members and those in
surrounding areas really engage with the actual building.
Not just eight times a year when there’s a football match
or a cricket match on, but the 365 days of the year so we
can get commercial optimisation of the building,
Media, corporate and
coaching boxes all benefit
from high transparency glass.