VISION 34—DIRECT TRANSMISSION
Advances in automotive design are
unspooling at turbo-charged speed.
Electric and hydrogen powered
vehicles, driverless, flying and
amphibious cars are all here – or just
around the corner. Architecture for the
automotive industry has struggled
to keep up, more often resembling
malls and casinos. Every so often
an exception makes its mark amid
the baseline experience of leaden,
energy deficient constructions.
C
ox Architecture has its own deep design lineage and
history evident in projects such as at Mazda. Over
the decades Cox has rejoiced in the reduction of ‘stuff’
preferring thoughtful, structurally poetic solutions. To this
end Mazda and Cox resist the temptation for the superficial,
that might blunt function or compromise a direct design
language better aligned with sharp automotive design.
Helping to partner the architecture, Viridian supplied
and installed super-sized sheets of Viridian ComfortPlusTM
Clear as heroic, inclined windscreen. This now enables
Mazda’s new base to finally embrace the metaphor of
workplace as light-filled, streamlined machine.
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