Virginia Shaffer's Resume and Portfolio 2013 Portfolio & Resume | Page 8

Virginia H. Shaffer 2200 19th St., NW Apt 202, Washington, DC 20009 ? Phone: [phone] ? Email: [email protected] PROFILE ? Proactive, results-driven individual able to quickly understand the needs of others and responding with creative strategies and solutions ? Enthusiastic marketing & business development professional with strong experience in visual communication, content management, marketing strategy, email marketing and database management ? Accomplished communication manager in web design, digital marketing, online events and social media ? Team player with success in both project support and project management capacities TECHNICAL SKILLS Programs ? Photoshop ? Wordpress ? Constant Contact ? Salesforce ? Microsoft Office Suite ? Hootsuite Strategic Skills ? Hospitality Industry Experience ? Digital Media/Content Management ? Communication Design ? Webinar Management ? Social Media Management ? Technical Writing & Trend Analysis ? Press Releases Foreign Languages ? Fluency: Spanish ? Intermediate Mandarin Chinese EXPERIENCE Enhesa, Inc.—Senior Marketing & Sales Coordinator August 2012—Present ? Selected by a Director to manage an exclusive, client benchmarking forum that convenes quarterly to give feedback on Enhesa services and discuss senior management challenges. ? Acquired full management responsibility of the webinar program, which now accounts for approximately 33% of new annual sales. ? Dramatically improved the webinar program by incorporating new marketing strategies, which increased registrants by 200% (on average, 200 registrants per webinar in 2010 to 600 in 2013). ? Raised the average attendance ratio from 52% to 65% over 2 years. ? Became the leader in communication efforts for the company. ? Initiated an exclusive “Regulatory Digest” LinkedIn group for Corporate EHS Managers, which is now a source of 10% of Enhesa’s new annual sales and has almost 2,000 members. ? As Editor of Enhesa’s bi-monthly newsletter, increased readership two-fold by implementing a magazine format and moving it onto a digital platform. ? Manage and organize the tasks of the Junior Marketing Coordinator and Marketing Interns. Enhesa, Inc.—Marketing & Sales Coordinator December 2011—August 2012 ? Drafted the Marketing Department’s first-ever annual budget. ? Executed a full analysis of ROI on events, marketing campaigns, travel time, and marketing tools. ? Shaved marketing costs by 15%, which paid for the company’s new website redesign. ? Analyzed Enhesa email campaigns in 2012 and implemented new marketing tactics that increased email opens by 5% (from 15% to 20%) over the last 9 months. ? Fostered Enhesa SEO by creating an incentive program to boost Consultant publications on industry journals. ? W &?FRGv????"'F?6?W2F?BvW&RV&?6?VB??vV?????v?T?2??GW7G'???W&????f??f??rV?f?&???V?F?&VwV?F?'?G&V?G2?BgWGW&R&VF?7F???2?V??W6???2?( D?&?WF??rb6?W276?7F?B??fV?&W"#( DFV6V?&W"#?+r&Vf??VB6?W6f?&6RFF&6R?b?fW"R?6????W2??F?Rf?'7B2???F?2?bV?????V?B?Bw&WrF?R6??F7BFF&6R'?#RR??F?Rf?'7B?V"??+r7V?&VBF?R6??FV?B??vV?V?B&??Rf?"F?RV??W6f?6??&?????F???Ww6?WGFW"??B???V?V?FVB&VFW6?v?2F???7&V6R&VFW'6???&?GF??7&VF?fRw&?W???2?( Dg&VV??6Rw&?FW"?B&??V7BFWfV??W"FV6V?&W"#n( E&W6V?B?+rFWfV??VB?B?&?WFVB&?GF??7&VF?f^( ?2f?'7B?WfW"( ?v???rw&VV?( ????F?F?fW2?v??6?&VGV6VBv7FR?vFW"??BW"W6vRv?F???F?Rf?&??B&V6?R7V66W76gV??&?WF??r6??v???+rw&?FRF?R???&?G??b6?V?B66R7GVF?W2F?BvW&RWF???VB??&?GF??7&VF?f^( ?2vV'6?FRF?GG&7B?Wr'W6??W72??+r6??6WGV??VBf?7V?6???V??6F???FW6?v?2f?"6WfW&??&v?F???2??F?Rv6???wF???D2&V?