Virginia Shaffer's Resume and Portfolio 2013 Portfolio & Resume | Page 6

Marketing for the travel and hospitality industry is both my desired future career path and my most favorite hobby. Over the last six years, I have grown accustomed to this market through: ? ? ? ? My travel blog, which offers travel advice and analyzes travel trends—followed by hundreds of viewers Designing the brand and marketing strategy for the Terry Shaffer Golf Academy, a company within the leisure industry Academic studies of international business, marketing and cross-cultural communication at American University Working in the restaurant industry for 4 years, honing expertise in customer service skills 2 1 As a server for over four years, there is nothing more vital than treating guests with respect and maintaining integrity to gain their trust and satisfaction. I have served for a fine dining Spanish restaurant in La Plata, Maryland. tended bar on the busy streets of Adams Morgan, Washington, DC, and also served at the Front Page in Dupont Circle, another bustling central location for travelers. In these positions, I mastered the ability to upsell dining experiences and made it onto Yelp for excellent customer service and culinary knowledge. Virginiahopes.com is a complete inventory of how I perceive traveling opportunities, travel industry trends and the value of seeing the world comfortably. The website is clean, modern and simple for the purpose of redirecting attention to large, colorful graphics and stimulating content. On the left is one of my latest travel industry infographics. The blog is followed by 230 people. 3 I constructed the Terry Shaffer Golf Academy brand from the single most important aspect of Terry’s business: the development of the swing. Terry’s unique instruction had to appeal to all ages and levels for expressing excitement and action. Terry’s logo, his email approach, and website reflect professionalism, friendliness, and a strong call to action. Hospitality Expertise