Virginia Shaffer's Resume and Portfolio 2013 Portfolio & Resume | Page 4

Pub Lica tion
Content Marketing reveals all the hidden knowledge that an organization possesses, and it’s key to building relationships with consumers or clients. From magazines to webinars, blog entries to infographics– technical writing and content delivery are my strongest areas of expertise. I am constantly finding ways to improve the strategy around content marketing and how it should be delivered.

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At Enhesa, I manage an extremely successful webinar program that directly accounts for a third of Enhesa’s new annual sales. In the past two years, I’ve tripled average registration numbers from 200 to 600 people. This was not only done by increasing the value of the content, but finding appropriate outlets to properly campaign the webinars, working with partners and key clients to increase awareness, and utilizing social media effectively.

Outside of my position, I enjoy developing content for travel and marketing purposes via my blog, www.virginiahopes.com, which is followed by over 200 viewers.

From luxury experiences to budget traveling, I frequently update the website with travel advice, infographics, interesting anecdotes, and editorial opinions on travel industry marketing trends.

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The Enhesa Flash is a bi-monthly publication that had humble beginnings as a small newsletter. Over time, I took it from a short, distributed PDF (with no tracking metric capabilities) to a 40-50 page, digital magazine. Now Enhesa has the tools to discover who views what, from where, how often, and more. Over thousands of Senior Managers read the Flash.