Virginia Golfer Nov / Dec 2017 | Page 15

Member Clubs Tommy Barton—a Cox High School student and two-time junior club champion at Prin- cess Anne—stepped up and hit a couple of drives long and straight. Jennifer Garrott, membership director at Princess Anne, said the affiliate event raised almost $150,000 in donations, plus an additional $20,000 at an auction the night before the golf event. Both totals exceeded the goals set by the club. Neither Els nor club executives talk in terms of specific dollar amounts that would be required for Princess Anne to eventually host a full-scale Golf Challenge event. But they acknowledge it comes down to the money that is raised to benefit both local charities and Els’ foundation. “If one event isn’t raising as much money as we had hoped, and another one is starting to bring in more, maybe we switch them,” Els said. “It’s all about raising funds for the charities.” It was more than just funds that were raised that day in Virginia Beach. Awareness was raised, too. Throughout the day, local autism schools and organizations set up information tables, providing an opportunity to talk with those who were drawn by the opportunity to play golf and meet with one of the most success- ful players on the planet. Sydney Mrowiec, executive director of the Peninsula School for Austim (PSA) in Newport News, said it is difficult to put an adequate price tag on the value of the exposure that comes with a celebrity spokesperson. That’s why she was thrilled to see the turnout for Els’ event in Vir- ginia Beach. “It’s a pretty phenomenal opportunity,” Mrowiec said. “The goal of the day is telling somebody about PSA. It’s not fundraising or anything like that, just awareness. When you get someone like Ernie Els to come out, you have the potential for visibility on a much larger scale. It just does volumes for us.” That’s the whole point, Els said. In 2008, he began displaying an “Autism Speaks” logo on his golf bag. It was his first public acknowledgment that his family—he and Liezl also have a daughter, Sam—had been learning to deal with Ben’s diagnosis. At the time, he told reporters, “I’ve got a bit of a profile where it will grab attention. That’s what this problem needs.” vsga.org Ernie Els and the Princess Anne Team raised approximately $170,000 for autism awareness in August. Mark Llobel, founding member of the Since then, his work has been remarkable. Virginia Autism Project, beamed with His first Els for Autism Pro-Am, in 2009, pride throughout the affiliate event in raised $725,000 for a non-profit charter August. His autistic grandson, Mark school in Florida that educates autistic Llobel III, had been chosen to lead the children. The Els Center of Excellence crowd in the Pledge of Allegiance before originated as a plan for a new campus for the event teed off. that school, but it grew into a $30 million As his grandson cheerfully played near facility that has drawn families from around the putting green, the world. showing a rather Though Els’ finan- remarkable ability to cial means and inter- repeatedly roll golf national celebrity balls into a cup from obviously helped a distance of more build the foundation, than 20 yards, Llobel he said he and his spoke with great wife were no differ- excitement about ent than any other being in the presence parents when they of Ernie Els. learned that their son Not because Els had autism. No dif- was a great golfer, ferent, for example, but because of what than the Van Horns —MARK LLOBEL, he represents to in Virginia Beach. founding member of the families affected by “The help is out Virginia Autism Project autism. there, so you just find “He has such a the information and wide audience, and he just gives us a much you self-educate,” Els said. “You learn by greater level of awareness,” Llobel said. learning. You learn from your kids—they “What he does just goes so far toward teach us. Because every situation is different. helping our kids get what they need. We’re Dutch’s Harper is on the autism spectrum, fortunate to have someone like him on our and my Ben is on the spectrum, but that side.” doesn’t mean our experiences are the same.” “What he does just goes so far toward helping our kids get what they need. We’re fortunate to have someone like him on our side.” N OV E M B E R / D E C E M B E R 2 0 17 | V I R G I N I A G O L F E R 13