Virginia Episcopalian Magazine Winter 2015 Issue | Page 16

Community, Evangelism and … Graphics?
A fresh look at church branding
Emily Cherry

For members of St. Peter’s in the Woods, Fairfax Station, it started with
their website. “It had been a while since we’d done our webpage,” said the
Very Rev. Dr. DeDe Duncan-Probe, rector. So the vestry invited an expert to
come to the church for a two-hour website workshop. “It really ignited a
fire under my vestry,” said Duncan-Probe. They started taking a fresh look
at their vision statement, and their vestry manual. They thought about their
logo, and their signage. In short, they started a branding campaign.

Branding. It