VILLA CHARITIES
Social Media
2,408,643 Combined Social Media Impressions increase
106 % from 2018
VCI ’ s social media programs continued to gain traction on Facebook , Twitter and Instagram in 2019 , with strong year-over-year growth in the number of followers , social media impressions and overall activity .
VCI ’ s social media impressions were generated through both organic posts and paid ads . We ran a variety of social media campaigns on Facebook , Twitter , Instagram and Google to promote events and programs on the Villa Charities campus . Special paid campaigns supported our theatrical event , “ Leonardo ’ s Last Supper ”, a fundraiser featuring Formula 1™ Driver Antonio Giovinazzi , and Italian Heritage Month events .
15,983
Combined Social Media Followers
increase
79 % from 2018
We also introduced an array of new social media tactics during the year .
These included :
• Sharing original videos exclusively on our social media pages , including interviews with Cultural Tuesdays presenters and the Vesuvius Ensemble ’ s Francesco Pellegrino , and in celebration of International Women ’ s Day , an original video highlighting inspiring Italian women in history and in our lives .
• Growing our Instagram following and user engagement by conducting two Instagram giveaway contests for DanzArts Toronto . We encouraged followers to engage with us by offering them a chance to win a special prize for tagging a friend in the comments and liking our posts .
We promoted VCI ’ s Christmas theatrical production “ The Nonna Monologues ” with a variety of initiatives including paid advertising on Facebook and Google , special cast “ spotlights ” shared on Facebook and Instagram , two promotional videos shared on social media , and a special “ Nonna ” interview with Bruna Di Giuseppe-Bertoni .
VCI continued to work together with our arts and community partners to promote our newsletter and social media pages .
18 | Consolidated Annual Report 2019