Villa Charities Annual Report 2019 - Page 34

VILLA CHARITIES

Social Media

2,408,643 Combined Social Media Impressions increase

106 % from 2018

VCI ’ s social media programs continued to gain traction on Facebook , Twitter and Instagram in 2019 , with strong year-over-year growth in the number of followers , social media impressions and overall activity .
VCI ’ s social media impressions were generated through both organic posts and paid ads . We ran a variety of social media campaigns on Facebook , Twitter , Instagram and Google to promote events and programs on the Villa Charities campus . Special paid campaigns supported our theatrical event , “ Leonardo ’ s Last Supper ”, a fundraiser featuring Formula 1™ Driver Antonio Giovinazzi , and Italian Heritage Month events .

15,983

Combined Social Media Followers
increase
79 % from 2018
We also introduced an array of new social media tactics during the year .
These included :
• Sharing original videos exclusively on our social media pages , including interviews with Cultural Tuesdays presenters and the Vesuvius Ensemble ’ s Francesco Pellegrino , and in celebration of International Women ’ s Day , an original video highlighting inspiring Italian women in history and in our lives .
• Growing our Instagram following and user engagement by conducting two Instagram giveaway contests for DanzArts Toronto . We encouraged followers to engage with us by offering them a chance to win a special prize for tagging a friend in the comments and liking our posts .
We promoted VCI ’ s Christmas theatrical production “ The Nonna Monologues ” with a variety of initiatives including paid advertising on Facebook and Google , special cast “ spotlights ” shared on Facebook and Instagram , two promotional videos shared on social media , and a special “ Nonna ” interview with Bruna Di Giuseppe-Bertoni .
VCI continued to work together with our arts and community partners to promote our newsletter and social media pages .
18 | Consolidated Annual Report 2019
Villa Charities Foundation Villa Charities Foundation (VCF) held six successful fundraising events during 2019, including two first-time events, “Cena in Famiglia” and a VIP Luncheon with Formula 1™ driver Antonio Giovinazzi. The inaugural “Cena in Famiglia” brought together 140 guests to enjoy an authentic and modern three-course meal inspired by the traditional Italian Sunday dinner. Held outdoors on a warm and sunny late August Sunday, the event also included an Aperol Spritz bar and gifts from Barilla. Another first-time event was “Anteprima Eataly,” a sold out, private dinner hosted by Eataly at Ristorante Boccaccio on October 11. Guests previewed select dishes from the menu for Eataly’s much anticipated Toronto location before it opened. VCF’s long-time signature events, Giro and the Golf Classic, were once again highly successful. The 13th annual Giro returned to the Veneto Centre in Woodbridge with 183 riders (including 51 first-time participants!) and 50 volunteers. The 43rd Annual Villa Charities Golf Classic moved to the Wooden Sticks Golf Club in Uxbridge. Three NHL alumni, Mark Napier, Luca Caputi and Mike Palmateer, joined 88 participants in a great day of golf and food stations offering the Italian regional cuisine of Liguria, Toscana, Campania and Abruzzo. VCF also opened our doors to the wider community at “Porte Aperte – Inverno” (Winter Open House). More than 100 guests attended the June 4 luncheon with F1’s TM Antonio Giovinazzi, in the Joseph D. Carrier Art Gallery. Guests had the opportunity to ask questions of Giovinazzi, who also met with residents of Villa Colombo Toronto. One lucky guest won a trip for two to Italy and tickets to the Formula 1™ Monza race weekend! This event featured fire pits with smores, Danzarts Toronto performances, a photo booth and other activities that were enjoyed by more than 300 visitors. “Funds raised by VCF ensure that Villa Charities can continue to promote Italian culture.” 34 | “Bringing together 140 guests to enjoy a traditional Italian Sunday dinner.” Consolidated Annual Report 2019 Funds raised by VCF ensure that Villa Charities can continue to promote Italian culture, provide senior care and deliver high- quality community programs and services. As always, generous contributions played a big role in VCF events’ success. In 2019, this included the return of Lady York Foods as a presenting sponsor at the Villa Charities Golf Classic and Giro Cycling Fundraiser events for the 8th year, and a $50,000 gift from LiUNA Ontario Provincial District Council in support of multiple events. We would like to thank all our valued sponsors, donors, volunteers and partners who provided their support and contributed to the success of our events. Consolidated Annual Report 2019 | 35