Villa Charities Annual Report 2019 - Page 18

VILLA CHARITIES Social Media 2,408,643 Combined Social Media Impressions increase 106% from 2018 VCI’s social media programs continued to gain traction on Facebook, Twitter and Instagram in 2019, with strong year-over-year growth in the number of followers, social media impressions and overall activity. VCI’s social media impressions were generated through both organic posts and paid ads. We ran a variety of social media campaigns on Facebook, Twitter, Instagram and Google to promote events and programs on the Villa Charities campus. Special paid campaigns supported our theatrical event, “Leonardo’s Last Supper”, a fundraiser featuring Formula 1™ Driver Antonio Giovinazzi, and Italian Heritage Month events. 15,983 Combined Social Media Followers increase 79% from 2018 We also introduced an array of new social media tactics during the year. These included: • Sharing original videos exclusively on our social media pages, including interviews with Cultural Tuesdays presenters and the Vesuvius Ensemble’s Francesco Pellegrino, and in celebration of International Women’s Day, an original video highlighting inspiring Italian women in history and in our lives. • Growing our Instagram following and user engagement by conducting two Instagram giveaway contests for DanzArts Toronto. We encouraged followers to engage with us by offering them a chance to win a special prize for tagging a friend in the comments and liking our posts. We promoted VCI’s Christmas theatrical production “The Nonna Monologues” with a variety of initiatives including paid advertising on Facebook and Google, special cast “spotlights” shared on Facebook and Instagram, two promotional videos shared on social media, and a special “Nonna” interview with Bruna Di Giuseppe-Bertoni. VCI continued to work together with our arts and community partners to promote our newsletter and social media pages. 18 | Consolidated Annual Report 2019