Villa Charities 2018 Annual Report VC19_AnnualReport_Interiors_Apr29_FNL2 - Page 18

BY THE NUMBERS 8,938 Combined Social Media followers on Facebook, Twitter and Instagram villa charities social media 1,168,758 Total social media impressions 30,912,749 Villa Charities strengthened its social media presence signifi cantly from the year prior and reached new audiences in 2018 via Facebook, Twitter and Instagram, generating almost 1.2 million social media impressions. Total 2018 media impressions 65,310 A social media campaign for the Villa Charities Visioning Project garnered more than 65,000 impressions, informing and engaging new and existing followers on events and news related to this community-wide engagement project in 2018. Impressions were gained through organic reach, paid digital and print ads run in conjunction with the campaign, and messages in the VCI newsletter. Social media impressions through VCI Visioning Project campaign 98,627 The social media campaign for the World Premiere production of “If on a Christmas Night…” generated almost 100,000 impressions through organic posts, boosted posts, paid ads and messages in the VCI newsletter. The campaign included posts featuring a specially created video and media interviews. VCI also worked together with arts and community partners to promote the new production, highlighting the work of DopoLavoro Teatrale (DLT) theatre company, support from the Italian Cultural Institute, and media partnership with Telelatino (TLN) and Mediaset Italia. Social media impressions through “If on a Christmas Night…” campaign 18 VILLA CHARITIES ANNUAL REPORT 19