Vet360 Issue 6 Volume 2 | Page 29

Take the irritation out of skin conditions and adverse food reactions ALLERGY & SKIN CARE Nutrition is key to managing skin conditions and food allergies, with an elimination diet the gold standard for diagnosing adverse food reactions. Whether you prefer to prescribe a novel protein or a hydrolysed protein, Hill’s has effective and great-tasting options for your sensitive patients. Hill’s Prescription Diet d/d Allergy and Skin Care is a single source carbohydrate and novel protein diet, available in a variety of unusual animal proteins. It helps you identify food allergies by removing the suspect protein and is clinically proven to support skin health, with antioxidants that boost the immune system and high levels of essential fatty acids in the correct ratios to reduce inammation and promote a healthy skin and coat. Hill’s Prescription Diet z/d Allergy and Skin Care is the ideal elimination food to rule out adverse food reactions in cases of chronic pruritus, otitis externa and gastrointestinal disorders. Formulated with highly-hydrolysed animal protein to minimise the risk of being detected by the immune system, it is clinically proven to help reduce skin and digestive signs caused by food allergies. Available for cats and dogs, the z/d range has recently been extended to include new z/d Canine Mini for patients 10kgs and less or those who prefer smaller kibbles. Owner compliance is traditionally the biggest barrier to successful elimination diet trials. The introduction of new Hill’s Hypoallergenic Treats, which are compatible with Hill’s z/d, d/d and i/d foods, ensures an ideal reward option for dogs prone to food allergies, skin and digestive issues, even during the elimination phase. Together we can take the irritation out of derm problems For more information speak to