Vendor Door Catalogs PlastPro 2020 Price Book | Page 36

CO-OP ADVERTISING PROGRAM
CO-OP Promotions Covered
The following promotional activities are eligible for reimbursement under the Co-Op Program:
Plastpro Brand Printed Materials
All Print Materials with Plastpro brand only are eligible for up to 100% co-op reimbursement. Credit will
be issued after it is invoiced.
Customized or Co-Branded Print Promotional Materials
All Print Material such as Brochures, Sale Sheets, POP, Signage, Souvenir, Newspaper, Magazine Print
Media and Direct Mail Circulars are eligible for up to 50% reimbursement based on the percentage
of the total print space dedicated to Plastpro’s logo and products. (i.e: 100% Plastpro product -> 50%
co-op reimbursement; 50% Plastpro Product -> 50% x 50% = 25% co-op reimbursement). No freight
charges, agency/ designing fee or postage fees are eligible. All print material must be pre-approved by
Plastpro Marketing Manager, a hard-copy or digital file along with estimate quotation must be included.
Pre-approval request can be sent via email.
Radio & Television
Plastpro will reimburse 50% of the invoiced cost of advertising time devoted to Plastpro products. The
Plastpro name and the Plastpro Door name must be included in the ad for reimbursement. Plastpro and
Plastpro Doors must be mentioned as many times as the distributor’s name is mentioned during the
advertisement. For radio advertisements, an audio tape copy of the spot must be submitted, along wit
h the media buyer‘s invoice, with the claim form. For TV advertisements, a videotape copy of the spot
must be submitted, along with the media buyer’s invoice, with the claim form. Costs associated with
developing the radio or TV spot; recording, videotaping or filming the spot; or any and all other costs
incurred before broadcast of the spot are not eligible for reimbursement. No freight charges fees are
eligible.
Promotional Events
Promotional Events are eligible for up to 50% reimbursement based on the percentage of the total
promotion dedicated to Plastpro products. Only expenditures used directly to promote Plastpro’s
products are eligible for reimbursement. No freight charges are eligible. Promotion events require
pre-approval by Plastpro Marketing Manager. A hard-copy or digital file along with estimate quotation
must be included with request for pre-approval. Pre-approval request can be sent via email.
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